Category Archives: Recent Blog Posts Home

How To Find The Best Keywords For Your Books and Ebooks Published On Kindle

When you publish a new book on Amazon KDP, you get the opportunity to use seven keywords to help readers discover your book. Choosing these keywords can be a mammoth task, and doing thorough keyword research will massively pay off. Many authors have no experience in researching keywords or even understand their power until they […]

Simple Digital Marketing Tips To Help Beat Your Competition

If you feel like digital marketing is overwhelming and that you are continually trying to catch up with your competition, it might be a good idea to step back, take stock, and reassess your strategy. In today’s marketplace, it is undeniable that a strong online presence can help to boost any businesses, and whatever industry […]

How To Make Money On Amazon Through KDP

Once you have written your book and published it on KDP, you can’t simply rest on your laurels and expect the dollar to start rolling in. This is the time where the real work begins. In this article, we talk you through the necessary steps to become a successful self-published author on Kindle and how […]

Should You Write Across Multiple Genres When Publishing on KDP?

When it comes to successful book publishing, one thing that you need to decide is what genre your book falls under. This is something that you have to select when publishing on Amazon and getting this wrong could mislead readers and mean your book is not found by those who could be truly interested in […]

Editing Your Book For Kindle Direct Publishing

Editing your book can fill writers with as much dread as excitement. On the one hand, it means that you have finished your first draft, and that is something to be massively celebrated. On the other, you will be aware that you still have a long road to continue down before your work is complete, […]

Creating a successful book launch on Kindle Direct publishing

If you have completed your novel, you’ll undoubtedly be excited to get it out there and share it with potential readers, and naturally, Kindle Direct Publishing is a great place to start! While self-publishing on this platform is a huge step, it is essential o take your time. You’ve invested so much time and energy […]

How To Successfully Migrate A Website

Website migration is no walk in the park. However, for many business owners, it is a necessary stage in the development and improvement of their offering. Deciding to migrate a site means you’ve got to be prepared to make a lot of decisions, be incredibly organized, and ready to overcome various technical challenges. You need […]

Google Local Inventory Ads – What Exactly Are They?

Google Local Inventory Ads can be particularly useful for driving traffic to your shop by advertising what’s on offer (i.e., your inventory) and telling your customers where you are based. Including Google Local Inventory Ads in your marketing strategy makes good sense for any business owner with a bricks and mortar store. If customers want […]

What’s Happening With Kindle in 2020?

Now we are halfway through the year; it’s a great time to analyze what’s happening with Kindle and observe the trends that have come up over the last six months and what we can expect going forward. For any writer, understanding what’s hot and what’s not in kindle publishing is essential. If you are hoping […]

What Are Gallery Ads? Everything You Need To Know

When it comes to advertising your business, there are many different avenues to explore. Using online advertising can be a great way to boost your sales, make your brand more recognizable, and discover new customer cohorts. Of course, businesses must ensure that they have a strategy in mind and a clear goal to work towards. […]

Why Conversion Rate Optimisation Is Important

When someone lands on your website and acts in the way you want them to, i.e., by buying a product or signing up for a newsletter, this is known as a conversion. While lots of energy is spent by marketers trying to drive traffic to their websites, if visitors then leave without taking action, what […]

A Beginners Guide To KDP

If you are new to the self-publishing world, one of the platforms that is arguably the most important to familiarise yourself with is Kindle Direct Publishing (KDP). Most authors choose to self-publish to get there work out there without delay and want to have ultimate control over how that work is delivered to the public. […]

How Will COVID-19 Affect The Landscape Of Digital Marketing?

When COVID-19 struck, it caused countries around the globe to go into lockdown. In an instant, the way that millions of businesses all over had to operate, dramatically changed. Almost overnight, a considerable number of companies had to re-examine their offering, undergoing a digital transformation. Those previously reliant on the majority of their sales taking […]

How To Do Great Keyword Research

Writing excellent content is a smart move for any business, but without including targeted keywords, you may find that it isn’t as effective as you think.  The methods in which to research keywords effectively have changed over the years, and while it is imperative that you do it, knowing the most effective ways to research […]

How To Revamp Your Business To Business Content Marketing Strategy

Every business marketer knows that having a strong content marketing strategy is imperative. When it comes to B2B marketing; however, this can be particularly tricky.  There are many great opportunities to sell your business products and services to other businesses. However, whatever industry you are in, the marketplace is undoubtedly becoming increasingly competitive. That’s why […]

What Makes Good Content?

Writing content to help boost your business is a smart choice. Fresh content on your website will keep Google rewarding you. Posting blogs and other pieces of content on your social media pages will keep your customers engaged. Writing excellent marketing campaigns that catch the attention of new customers and extend your reach will help […]

How To Be Better At Time Management

Every business owner knows that if you can become better at managing your time, and encourage your teams to do the same, you’ll be more productive and effective as a result.  Think about how many hours, or even minutes of real concentrated, actual work you do in any given day? Where you are focused on […]

Why Attending A Marketing Conference Might Be The Best Decision You’ve Made For Your Business

Many business owners might scoff at the idea of attending a marketing conference. They know their business inside out, they know their customers, and therefore, they are the experts when it comes to knowing how to sell their products and services. Why would someone who isn’t an expert in their particular industry be able to […]

Are You Missing Out If You Aren’t Using Social Media Influencers?

We all know that having a social media presence can be a helpful way of connecting with customers, of building trust in your brand, of keeping abreast of industry news and trends and placing yourself as a strong player in a competitive marketplace. However, many businesses struggle to find followers and quickly find themselves lacking […]

How To Create A Best Practice SEO Strategy

Having a powerful SEO strategy in place can be a smart way to ensure you get into top positions for your target keywords, that your ad campaigns are as effective as possible, and that you are continually driving traffic to your website. However, even if your SEO techniques are super slick, one thing that could […]

Is It Time You Updated Your SEO Strategy?

All business can benefit from a strong SEO strategy, and for many, this means updating it regularly. Creating an SEO strategy when you first start out is one thing, but if you don’t revisit this often, and ensure that you have your finger on the pulse of Google’s algorithms and stay updated with other changes […]

How To Hire Great Freelancers

Hiring freelancers to help you do particular jobs can be a cost-effective and productive way to run your business. Rather than paying someone to work for you full time, hiring freelancers who are specialists in a particular area to help you as and when you need it can make sense for smaller businesses and means […]

How To Set Goals For Your Business

Every business, whether they are just starting out, or have been running for years, can benefit from smart, thoughtful goal setting to drive the company forward every level. Goal setting should be considered, not just in terms of how much you hopeto grow, how many sales you make, or how to increase your profit margins, […]