Category Archives: Recent Blog Posts Home

Why Conversion Rate Optimisation Is Important

When someone lands on your website and acts in the way you want them to, i.e., by buying a product or signing up for a newsletter, this is known as a conversion. While lots of energy is spent by marketers trying to drive traffic to their websites, if visitors then leave without taking action, what […]

A Beginners Guide To KDP

If you are new to the self-publishing world, one of the platforms that is arguably the most important to familiarise yourself with is Kindle Direct Publishing (KDP). Most authors choose to self-publish to get there work out there without delay and want to have ultimate control over how that work is delivered to the public. […]

How Will COVID-19 Affect The Landscape Of Digital Marketing?

When COVID-19 struck, it caused countries around the globe to go into lockdown. In an instant, the way that millions of businesses all over had to operate, dramatically changed. Almost overnight, a considerable number of companies had to re-examine their offering, undergoing a digital transformation. Those previously reliant on the majority of their sales taking […]

How To Do Great Keyword Research

Writing excellent content is a smart move for any business, but without including targeted keywords, you may find that it isn’t as effective as you think.  The methods in which to research keywords effectively have changed over the years, and while it is imperative that you do it, knowing the most effective ways to research […]

How To Revamp Your Business To Business Content Marketing Strategy

Every business marketer knows that having a strong content marketing strategy is imperative. When it comes to B2B marketing; however, this can be particularly tricky.  There are many great opportunities to sell your business products and services to other businesses. However, whatever industry you are in, the marketplace is undoubtedly becoming increasingly competitive. That’s why […]

What Makes Good Content?

Writing content to help boost your business is a smart choice. Fresh content on your website will keep Google rewarding you. Posting blogs and other pieces of content on your social media pages will keep your customers engaged. Writing excellent marketing campaigns that catch the attention of new customers and extend your reach will help […]

How To Be Better At Time Management

Every business owner knows that if you can become better at managing your time, and encourage your teams to do the same, you’ll be more productive and effective as a result.  Think about how many hours, or even minutes of real concentrated, actual work you do in any given day? Where you are focused on […]

Why Attending A Marketing Conference Might Be The Best Decision You’ve Made For Your Business

Many business owners might scoff at the idea of attending a marketing conference. They know their business inside out, they know their customers, and therefore, they are the experts when it comes to knowing how to sell their products and services. Why would someone who isn’t an expert in their particular industry be able to […]

Are You Missing Out If You Aren’t Using Social Media Influencers?

We all know that having a social media presence can be a helpful way of connecting with customers, of building trust in your brand, of keeping abreast of industry news and trends and placing yourself as a strong player in a competitive marketplace. However, many businesses struggle to find followers and quickly find themselves lacking […]

How To Create A Best Practice SEO Strategy

Having a powerful SEO strategy in place can be a smart way to ensure you get into top positions for your target keywords, that your ad campaigns are as effective as possible, and that you are continually driving traffic to your website. However, even if your SEO techniques are super slick, one thing that could […]

Is It Time You Updated Your SEO Strategy?

All business can benefit from a strong SEO strategy, and for many, this means updating it regularly. Creating an SEO strategy when you first start out is one thing, but if you don’t revisit this often, and ensure that you have your finger on the pulse of Google’s algorithms and stay updated with other changes […]

How To Hire Great Freelancers

Hiring freelancers to help you do particular jobs can be a cost-effective and productive way to run your business. Rather than paying someone to work for you full time, hiring freelancers who are specialists in a particular area to help you as and when you need it can make sense for smaller businesses and means […]

How To Set Goals For Your Business

Every business, whether they are just starting out, or have been running for years, can benefit from smart, thoughtful goal setting to drive the company forward every level. Goal setting should be considered, not just in terms of how much you hopeto grow, how many sales you make, or how to increase your profit margins, […]

How To Write A Blog That Boosts Your Sales

We all know that keeping a blog going on your business website is a good idea. But do we really know why? It’s all well and good crafting regular blogs and publishing them on your site, but without doing everything possible to ensure your blog reaches readers, makes an impact, and helps to bring in […]

Earning Money From Google – What You Need To Know

Engaging with Google is something all part businesses will do. It is the biggest platform from which you can reach your target audience and communicate with your customers. The more robust your organic traffic, the more visible you will be, and the bigger the budget you have to place paid ads, the better. However, ‘what’s […]

Inexpensive Social Media Tactics For Businesses With Small Budgets

If you want to create a stir on social media, but don’t have a big budget to compete with larger businesses in your industry, what can you do? We all know that social media platforms can be beneficial when it comes to engaging with your customers, building your brand’s reputation and driving traffic to your […]

How To Set Your Social Media Marketing Goals

No matter what kind of industry your business operates in, it pays to have a social media presence. However, while many companies follow this advice, few bother to really understand how to utilize social media platforms to make them work well for them. They think just by posting the odd update, blog or image they […]

Why Video Content Is So Important

In the digital age, most businesses understand that creation of many different pieces of content in many different formats can be a successful marketing strategy. Doing so enables them to reach the broadest possible audience and appeal to customers who like to receive information in particular ways. In the past decade, one of the most […]

How To Repurpose Your Content

Being an effective content writer is not just about coming up with exciting, relevant new ideas, and being able to translate those ideas, so they capture the intended audiences attention and make them act in the way you want them to act. It’s also about making sure that your existing content is working as hard […]

Thinking Of Redesigning Your Logo? Read This First!

Redesigning your business logo can be a great way to revamp your branding, attract new customers, and give your company a new identity. However, many businesses don’t realize how impactful this small visual component can be. Your logo becomes your virtual brand ambassador; it’s what makes people instantly recognize you and can help build awareness […]

How To Boost Traffic To Your Website (Other Than Through SEO)

While focusing on how to drive your SEO makes serious sense for any business, it is also essential to look beyond SEO and determine other ways to drive traffic to your website. It is through a combination of smart SEO techniques as well as these that will give you optimum results and see your web […]