What’s the one thing that every company aspires? Make more money, naturally! Regardless of the industry, you are in or the products and services you sell, making money is what will keep your business alive. So to generate more income for your business you need to make a profit, by selling more products or services […]
If you want to enhance your marketing efforts, you need to ensure that your customers engage with you on an emotional level. Each choice your customer makes is made up of both conscious and subconscious emotions. To be successful in the art of persuasion therefore, you must have a good understanding of psychology and human […]
If you are looking to create a great SEO campaign you need to understand the rules and the best practices to ensure that it stands out amongst the fierce competition. An SEO campaign is a way of gaining attention, boosting your reputation, and attracting new customers to your website. So how do you create an […]
If you already have a website and author blog you are taking great steps to build your fanbase and promoting your work. However, posting valuable, interesting content regularly can be tricky, particularly when you are juggling all the deans of your other roles and responsibilities as a writer too. One of the best ways to […]
Video marketing can be a fantastic way to boost the number of books you sell. Video content has grown massively over the years. In fact, it is thought that by the year 2022, online videos will make up more than 80% of all consumer internet traffic. By comparison, in 2017, the figure was 15 times […]
As we’ve previously touched on how email marketing can help you boost your book sales and widen your reach, it’s also worth discussing the best email marketing services for writers that are available to make setting up your email marketing campaigns so much easier. Here are some of the best tools to use. Email marketing […]
A meta description is a small description of your content – a summary that helps readers and search engines better understand what to expect. Your meta description can boost your SEO, so it’s well worth spending time crafting a good one. A meta description helps describe your page. It is a short snippet of text […]
Making sure your content is readable is naturally very important. Readability helps your content to rank, so if you want to increase your chances of what you create landing in front of the right people, it’s something that you must pay attention to. While readability calculators can help you to a point, if you take […]
When it comes to marketing and promoting your business, you need to understand how important a convincing Call To Action (CTA) can be. Your CTA is the part of your advert or the copy that you put at the end (usually) of your article or blog to invite the reader to take the next step. […]
There’re many different ways you can improve the SEO of your business and the content that you put out onto the internet. One of them is by trying to obtain backlinks. Google has confirmed that they consider backlinks an important ranking factor for SEO, so if you want to ensure that your business is more […]
Whatever kind of business you are into, making sure your copywriting is smart, slick, and boosts your brand can make all the difference. Good copywriting will help to communicate your message to potential customers, it will reveal your brand personality and voice, it will help people recognize your business and feel more connected to you. […]
If you are hoping to sell lots of books on Amazon Kindle, you need to stand out from the crowd. Every decision you make about how to present your book to potential audiences will have an effect on whether or not those readers decide to buy. There are lots of factors at play here, and […]
Understanding different psychological elements that you can input into your ad copy to make it more enticing to your target audience could mean the difference between a highly successful ad, and one that flops. Psychology examines human behavior and why we think act and speak the way we do. Advertising ultimately hopes to influence people […]
If you can define your target market on a granular level, you are likely to have more success with your PPC campaigns. Finding the right keywords and optimizing your campaigns is important, but with so much competition out there, the better you understand your audience, the easier it will be to create a campaign that […]
Lots of authors find it challenging when trying to come up with the ideal title for their story. The title is extremely important after all. It needs to be something that pique’s your reader’s interest, that hints at the story inside, and one that’s appropriate for your genre. A good title can really make a […]
Using data to drive your marketing efforts will help you make better and more informed business decisions. The decisions, based on cold, hard facts will likely see you achieve far greater results, and faster too. Most successful businesses will admit that making data-based decisions will always trump guesswork or intuition. Because data doesn’t lie, and […]
When it comes to promoting our stories, having a massive marketing budget is always helpful. however, this is simply not a reality for most indie authors. Luckily, there are lots of sites out there where you can promote your book for free. The most effective approach is utilizing all of these cost-free promotion sites as […]
When it comes to finding readers for your Amazon Kindle books, you need to be as specific and clear as possible. Considering who you are writing for throughout the writing process is going t make sure that you write something that people actually want to read. You might have a great story in you, and […]
When it comes to kindle Direct Publishing you need to gain as much insight as possible to ensure that your book is successful. To do this, indie authors need to gather as much data as possible to help them make informed decisions about their book. Unfortunately, the KDP platform itself isn’t always the most forthcoming, […]
Kindle Vella was announced in April 2021though is not yet available to readers. It’s a serialized reading platform that means readers have access to stories that are released in installments on the Kindle Vella app. The typical length of an installment could be anything from 500 to 6,000 works and the first three will be […]
The writing journey can feel like a lonely one at times, and while there are parts of it that authors do need to walk alone, it’s also important to try and remember that there are others out there who can offer you invaluable support. Writing an entire novel from start to finish is hugely challenging […]
Self-publishing your book is an exciting time, but it’s not a decision you should rush into. When enlisting the help of others to get your book publish, you need to act with caution. There are, unfortunately, lots of self-publishing scams out there which are set up purely to exploit vulnerable authors and take their money […]
If you are ready to self-publish your novel you need to learn how to do so to give yourself the best chance of success. If you don’t take time to fully understand the steps you need to work through to ensure that you’ve done everything you can to ensure your book is well received. With […]
The most successful companies will always strive to improve, make more money, expand, and deliver better products and services and levels of customer care. If you aren’t growing your business, what are you doing? Your competition will soon overtake with a better, bolder offering, and your once-loyal customers may start shopping elsewhere. So how do […]
A technical audit of a website consists of checking every page of your site to ensure that it is optimized for the search engines that crawl it. While technical SEO may appear challenging, once you learn the basics, there is lots that you can do yourself to ensure that your site is healthy. Doing so […]
Before you publish your novel on Amazon Kindle, you may be faced with the question of whether you want to name your chapters. Naming your chapters is a dilemma that many writers deliberate over. The opinion is somewhat divided. Some readers find chapter titles enhance the story, and others find them too directive or distracting. […]
Paying attention to your tone of voice is critical to how your content comes across. If you write your content without thinking about the tone of voice it could be interpreted wrongly, come across poorly, and leave your intended customer deflated, confused, or even irritated. Striking the right tone is imperative if you want to […]