Paying attention to your tone of voice is critical to how your content comes across. If you write your content without thinking about the tone of voice it could be interpreted wrongly, come across poorly, and leave your intended customer deflated, confused, or even irritated.
Striking the right tone is imperative if you want to make sure your point is clear and that your listeners understand exactly what it is you are saying.
So pushy? Too vague? Too direct? Too silly? Too clever?
All of the above are common mistakes we find in writer content, and all could be avoided if the author had paid a little more attention to their tone of voice.
What exactly is ‘tone of voice?’
The definition of “tone of voice,” according to Merriam-Webster, is“the way a person is speaking to someone.” At its essence, it’s how you sound from the listener's perspective when you speak out loud.
Strictly speaking, it only applies to the spoken word. However, tone of voice in writing is often talked and written about to describe how your message comes across to the reader. The tone of voice can depend on the reader themselves, but also the language you chose, as well as other things such as punctuation and sentence structure.
The best way to better understand the tone in your writing is to read it out loud. How does it sound to you? Put yourself in the listener's shoes and think about what they might feel or how they might react or what they take away from what you have written. Your tone of voice could evoke a particular reaction. It could be soothing, persuasive, motivational, energetic, funny, emotional and so many things in between.
How to develop your writing voice and tone
If you aren’t sure how your content is being received by your readers, you can attempt to write your pieces in different ways to learn how your tone might change. Experiment with sentence structure, punctuation, and language. Short sentences and capitals and direct language will create a very different message to lower case, long, flowing sentences, and lots of descriptive emotive words.
By changing the way you write to help make your message clearer and more effective you can rest assured that your audience will receive it the way you intended. Consider the tone of voice you hope your brand to be recognized for. You can do this by getting to know your audience, thinking about your brand values, and considering the types of messages you want to communicate.
The tone of voice in writing is more about the character of your business and how that reveals itself in the words you chose. The way you say something can have just as much impact as what you say, and you should try to develop a tone of voice that drives your messaging home.
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