Author Archives: Beth Cadman

How To Pre-Sell Books On Amazon

Amazon’s announcement that they decided to allow authors and publishers to list their books for pre-order on the KDP platform was news to their ears. We all know how challenging it can be gaining momentum and enthusiasm for our books, and being able to use this feature to generate buzz and get those sales locked […]

Timeless Digital Marketing Tips

Some digital marketing tips are probably going to stick around for good. So if you want to ensure that your digital marketing remains solid, here are some of the best rules to follow to ensure you’ll always have a good base and strategy in place to work from. Know your audience Customer research is one […]

Ordering Proof Copies On KDP

If you want to order proof copies of your book on Amazon’s Kindle Direct Publishing platform, here is a useful guide to explain how! Ordering proof copies can be a smart way to ensure that your book comes out correctly when printed into a physical copy. While Amazon’s formatting process is reasonably straightforward, there are […]

Ebook Royalty Options On Amazon’s KDP

If you are thinking about publishing your book on Amazon’s KDP platform, you’ll no doubt be wondering how you’ll get paid. The royalty system on KDP is relatively straightforward, and authors who use this platform can select between two different royalty options for every book that they publish – the 35% royalty option and the […]

Top Tips To Get More Instagram Followers

Whatever kind of business you run, you know that having a reliable website is crucial. However, beyond that, you need to come up with a solid digital marketing strategy that will help your brand become more recognized and trusted, your products and services more widely used, and your business regarded as a leader within your […]

Follow This Plan Before You Launch Your Book On Kindle

If you are ready to launch your book on Amazon Kindle, it’s best to have a solid plan in place first. A good strategic plan will ensure that you reach as many potential buyers as possible, and those sales come rolling in. So what do you need to do to ensure your book launch goes […]

How To increase The Value Of Your Customers

Every time you connect with a new customer you need to think about how to increase their value. We know that acquiring new customers costs much more than retaining old ones, so making sure that we work hard to increase the value of our customers is an essential part of business success.  Finding new customers […]

How To Keep Book Sales Going After Launching Your Book On Amazon

If you want to make money with your writing, your marketing and sales efforts have to be continuous. After the initial buzz of your launch, you need to have a plan to ensure that you continue to see those sales rolling in. So what can you do to ensure that you secure continued success? Here […]

Launching Your Book – A Seven Day Plan For Kindle Authors

If you think you are ready to launch your book on Amazon Kindle, read this seven-day plan first. Use the week before to get everything in order and make sure that your launch runs exactly as you hoped it would.  The moment you launch your book is really huge, and hopefully, you have put in […]

Kindle Authors! Here’s How To Spruce Up your Amazon Author Profile

When it comes to achieving success on Kindle’s author platform you need to learn how to sell yourself. This can be done in a number of ways – through your book cover, your blurb, and your author profile. Your author profile is an opportunity for you to showcase yourself to your readers. It can be […]

How To Use Live Streaming For Your Business

A great way to engage new cohorts of customers, promote your brand, and boost interest in your business if to use live stream technology. Live streaming first became popular in 2016 with social platforms such as YouTube and Mixer capitalizing on the process as it started to boom.  Video content consumption is huge, and so […]

How To Make Explainer Videos To Boost Your Business

Making explainer videos can be a great marketing technique that helps potential customers become more aware of your brand, demonstrates that you are putting customers first, and helps to showcase just how beneficial your products and services can be. So what are some of the ways you can use explainer videos and how do you […]

Creating Engaging Video Content For Your Social Media Sites

If you want to engage your customers, give people a great idea of who you are and what you stand for and get your brand personality across easily, then creating video content can be the way to do it. Video content is used on social media for many different purposes. If your business could create […]

3 Important Secrets Amazon Kindle Authors Need To Know

Becoming a successful author via Amazon Kindle is many a writer’s dream. However, with so much competition, it can be challenging to get your book noticed at all, let alone see it rise up the rankings to bestseller status.  However, the more you learn about Amazon Kindle, the more you’ll discover little tricks, tweaks, and […]

Ways To Discover Your Target Audience

If you want to make sure your market efforts aren’t in vain it is important to communicate effectively. Without effective communication, your messaging could be lost, your campaigns dismissed and all the time and effort you put into curating different types of content marketing, wasted. To communicate effectively with customers and potential customers, you need […]

Why Digital Marketing Is Important

Every business needs to take time to invest in digital marketing. Without a digital presence, no matter how good their products or services, their customers simply won’t be able to discover them. So what value can digital marketing bring to your company? Boosting your brand. Your website is the most obvious place to develop your […]

What Is The Snowflake Method? How To Use It To Write Your Next Kindle Book

Writing a book is no mean feat, and using every tool available to help you is advisable. While we are always bombarded with statistics about how much competition there is out there, it’s worth remembering there are far more people who start to write a book and never finish it than those that complete and […]

How To Better Prioritize Your Tasks

Prioritizing your tasks is so vital. Whether you are trying to write your first novel or attempting to become a successful freelance writer, if you don’t know how best to organize your time and how to ensure that your most important tasks are taken care of, you won’t make the progress you’d hoped. Things will […]

Why Your Very First Line Really Matters For Amazon Readers

You know that people will judge a book by its cover, but do you know what else they will judge a book by? Yes, you got it, its very first line. There are over 200,000 books published across the globe every single month. That’s works out to more than 6,000 a day. If you want […]

Essential Ingredients Every Marketing Plan Must Have

A robust marketing plan can make all the difference when it comes to promoting your business. If you want people to recognize your brand and immediately know who you are and what you are about, then a marketing strategy will help you achieve this. Without a marketing plan, businesses will find it difficult to grow, […]

3 Useful Logo & Branding Tips For Every Business

Branding and marketing your business successfully can be a challenge, regardless of whether you are a huge corporation or a small independent seller. Particularly for those with minimal budgets and overstretched teams, a marketing plan can be something of an afterthought, put together at the very last minute with no research or strategic thinking behind […]

A Quick Guide To Formatting On Kindle

Many self-publishing authors find getting their book up on Amazon and ready for sale a daunting task. While the process itself isn’t over complicated, one big hurdle can be getting the formatting compatible, so your book will upload without errors. Amazon’s KDP (Kindle Direct Publishing) service improves year on year, and the team is always […]

Top Tips To Succeed At Self-Publishing

If you want to give your self-published book the best chance of success, take a look at the following tips to help you. Write a series Books that are part of a series tend to enjoy more meaningful success. This is because readers will return for more if they love the characters and want to […]

How To Build Creative Facebook Advertising Campaigns

If you want to reach new audiences and create an impact, boost your brand, and get more customers to visit your website, a Facebook advertising campaign can be just the thing, but how do you create one? When you decide how to set up a campaign, you need to choose between different ad creatives, and […]

The Most Important SEO Tips For Every Business

If you are looking to improve your company’s SEO, you need to understand its intricacies. Working on your business’s SEO isn’t necessarily a ‘one size fits all’ task. Your approach will depend on many factors such as the size of your business, how much time you can dedicate to SEO, what your goals are, and […]

Useful Tips For KDP Authors

Publishing on KDP can be the beginning of a hugely exciting journey for many writers. However, since you’ve put all that hard work into perfecting your book for publication, it’s well worth making sure you know all the tips and tricks to make the most of the platform before you publish. So before you publish […]

How To Find The Best Keywords For Your Books and Ebooks Published On Kindle

When you publish a new book on Amazon KDP, you get the opportunity to use seven keywords to help readers discover your book. Choosing these keywords can be a mammoth task, and doing thorough keyword research will massively pay off. Many authors have no experience in researching keywords or even understand their power until they […]

Simple Digital Marketing Tips To Help Beat Your Competition

If you feel like digital marketing is overwhelming and that you are continually trying to catch up with your competition, it might be a good idea to step back, take stock, and reassess your strategy. In today’s marketplace, it is undeniable that a strong online presence can help to boost any businesses, and whatever industry […]

How To Make Money On Amazon Through KDP

Once you have written your book and published it on KDP, you can’t simply rest on your laurels and expect the dollar to start rolling in. This is the time where the real work begins. In this article, we talk you through the necessary steps to become a successful self-published author on Kindle and how […]

Should You Write Across Multiple Genres When Publishing on KDP?

When it comes to successful book publishing, one thing that you need to decide is what genre your book falls under. This is something that you have to select when publishing on Amazon and getting this wrong could mislead readers and mean your book is not found by those who could be truly interested in […]

Editing Your Book For Kindle Direct Publishing

Editing your book can fill writers with as much dread as excitement. On the one hand, it means that you have finished your first draft, and that is something to be massively celebrated. On the other, you will be aware that you still have a long road to continue down before your work is complete, […]

Creating a successful book launch on Kindle Direct publishing

If you have completed your novel, you’ll undoubtedly be excited to get it out there and share it with potential readers, and naturally, Kindle Direct Publishing is a great place to start! While self-publishing on this platform is a huge step, it is essential o take your time. You’ve invested so much time and energy […]

How To Successfully Migrate A Website

Website migration is no walk in the park. However, for many business owners, it is a necessary stage in the development and improvement of their offering. Deciding to migrate a site means you’ve got to be prepared to make a lot of decisions, be incredibly organized, and ready to overcome various technical challenges. You need […]

Google Local Inventory Ads – What Exactly Are They?

Google Local Inventory Ads can be particularly useful for driving traffic to your shop by advertising what’s on offer (i.e., your inventory) and telling your customers where you are based. Including Google Local Inventory Ads in your marketing strategy makes good sense for any business owner with a bricks and mortar store. If customers want […]