Author Archives: Beth Cadman

How To Find The Best Keywords For Your Books and Ebooks Published On Kindle

When you publish a new book on Amazon KDP, you get the opportunity to use seven keywords to help readers discover your book. Choosing these keywords can be a mammoth task, and doing thorough keyword research will massively pay off. Many authors have no experience in researching keywords or even understand their power until they […]

Simple Digital Marketing Tips To Help Beat Your Competition

If you feel like digital marketing is overwhelming and that you are continually trying to catch up with your competition, it might be a good idea to step back, take stock, and reassess your strategy. In today’s marketplace, it is undeniable that a strong online presence can help to boost any businesses, and whatever industry […]

How To Make Money On Amazon Through KDP

Once you have written your book and published it on KDP, you can’t simply rest on your laurels and expect the dollar to start rolling in. This is the time where the real work begins. In this article, we talk you through the necessary steps to become a successful self-published author on Kindle and how […]

Should You Write Across Multiple Genres When Publishing on KDP?

When it comes to successful book publishing, one thing that you need to decide is what genre your book falls under. This is something that you have to select when publishing on Amazon and getting this wrong could mislead readers and mean your book is not found by those who could be truly interested in […]

Editing Your Book For Kindle Direct Publishing

Editing your book can fill writers with as much dread as excitement. On the one hand, it means that you have finished your first draft, and that is something to be massively celebrated. On the other, you will be aware that you still have a long road to continue down before your work is complete, […]

Creating a successful book launch on Kindle Direct publishing

If you have completed your novel, you’ll undoubtedly be excited to get it out there and share it with potential readers, and naturally, Kindle Direct Publishing is a great place to start! While self-publishing on this platform is a huge step, it is essential o take your time. You’ve invested so much time and energy […]

How To Successfully Migrate A Website

Website migration is no walk in the park. However, for many business owners, it is a necessary stage in the development and improvement of their offering. Deciding to migrate a site means you’ve got to be prepared to make a lot of decisions, be incredibly organized, and ready to overcome various technical challenges. You need […]

Google Local Inventory Ads – What Exactly Are They?

Google Local Inventory Ads can be particularly useful for driving traffic to your shop by advertising what’s on offer (i.e., your inventory) and telling your customers where you are based. Including Google Local Inventory Ads in your marketing strategy makes good sense for any business owner with a bricks and mortar store. If customers want […]

What’s Happening With Kindle in 2020?

Now we are halfway through the year; it’s a great time to analyze what’s happening with Kindle and observe the trends that have come up over the last six months and what we can expect going forward. For any writer, understanding what’s hot and what’s not in kindle publishing is essential. If you are hoping […]

What Are Gallery Ads? Everything You Need To Know

When it comes to advertising your business, there are many different avenues to explore. Using online advertising can be a great way to boost your sales, make your brand more recognizable, and discover new customer cohorts. Of course, businesses must ensure that they have a strategy in mind and a clear goal to work towards. […]

Why Conversion Rate Optimisation Is Important

When someone lands on your website and acts in the way you want them to, i.e., by buying a product or signing up for a newsletter, this is known as a conversion. While lots of energy is spent by marketers trying to drive traffic to their websites, if visitors then leave without taking action, what […]

A Beginners Guide To KDP

If you are new to the self-publishing world, one of the platforms that is arguably the most important to familiarise yourself with is Kindle Direct Publishing (KDP). Most authors choose to self-publish to get there work out there without delay and want to have ultimate control over how that work is delivered to the public. […]

How Will COVID-19 Affect The Landscape Of Digital Marketing?

When COVID-19 struck, it caused countries around the globe to go into lockdown. In an instant, the way that millions of businesses all over had to operate, dramatically changed. Almost overnight, a considerable number of companies had to re-examine their offering, undergoing a digital transformation. Those previously reliant on the majority of their sales taking […]

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