Author Archives: Beth Cadman

What To Do If Your Kindle Sales Are Disappointing

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Launching your book on Amazon Kindle can be an extremely exciting time for authors. However, whether it’s your first book or your tenth, anxiously waiting to see whether people will buy your book is nerve-wracking. You are now no longer in control, and all the blood, sweat, and tears you put into your story may […]

Useful Content Marketing Tips

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Once you’ve written a great piece of content, it’s no good letting it sit around. You want to publish it and then market it to ensure that your target audience knows it exists. Strategic content marketing will help ensure that every piece you write reaches the right reader’s eyes. So what are some useful tips […]

How To Conduct Competitor Research

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When it comes to effectively marketing your business, it always helps to know what your competitors are doing. Keeping an eye on the competition helps you in many different ways. You can find out what keywords they are using, you can discover who their audience is, you can learn about how they’ve positioned their products, […]

How To Sell More Books

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Every published author would like to sell more books. However, it’s a goal that’s pretty challenging for most. Getting your book written and published is tough, but the far greater challenge is finding readers and persuading them to buy it. In short, if you aren’t willing to make an effort to promote your novel, no […]

How To Sharpen Your Observational Skills

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Good observational skills come in very handy for writers. If we are able to observe things well, we can then recreate these moments in our novels, which helps immerse our readers in the worlds we have created. Observing the way things look, sound, taste, feel is so important for writers, so practicing sharpening those observational […]

Improve your BSR On Amazon

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Your Amazon bestseller ranking can help you understand where your book sits in terms of sales and popularity when compared to other books that sell through the site. Improving your best seller rank is something that all authors should aim for. A low figure means you are doing well. So if you aim to rank […]

3 Ways Sellers Can Use Amazon Best Sellers Rank Information

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Getting your book published on Amazon is a fantastic step for any author. You deserve a moment to step back, relax and give yourself a pat on the back for the mammoth amount of work and effort it took to get you here. What’s important to remember though, is that you are far from the […]

Is Being A Good Marketer More Important Than Being A Good Writer?

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These days, we know that writers can’t really just be writers. If you want to stand a good chance of selling your book you need to be an excellent marketer too. In fact, with the competition as fierce as it is, and growing ever more so, it does stand to question, is being a good […]

What Do Amazon Best Seller Ratings Mean?

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Understanding your Amazon Best Seller rank will help you understand how well your book is doing in terms of sales Books with poor sales figures will have high BSR’s and those with lots of sales will have low BSR’s. So the most popular book and the one that most people have bought will hold position […]

What Do Kindle Bestsellers Have In Common?

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Kindle charts are hugely competitive, and getting your Kindle fiction to rank here is very challenging.  As a writer who has put so much time and effort into your craft, you will undoubtedly want to see your book do well. You want people to read your work, to enjoy it, and for your book to […]

How To Price Your Book On Amazon

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Deciding how much to sell your book for on Amazon kindle can be tricky. You want to be competitive, you want to sell books, but at the same time, you don’t want to sell yourself short.  Self-published authors often agonize over how much to sell their book for. It is worth taking your time to […]

Why The Words Per Page On Amazon Matters

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Lots of authors who come to publish their books on Amazon Kindle want to understand how many words will be printed per page when they finally submit their story. In books and ebooks on Amazon, calculating the number of words per page will help you ascertain how long your novel needs to be to hit […]

Where To Promote Your Book If You Have Zero Budget

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Marketing your book isn’t easy, but a robust marketing plan will help your book get seen by the right kind of readers, and ultimately will mean that you sell more copies of your book. However, if you invested all your blog, sweat, tears, and budget into creating your book, you might be wondering how you […]

Link Building – The Basics

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If you understand the basics of marketing, you’ll know that one way to help drive traffic to your website and boost your sales is through link building. Link building is the process of getting backlinks (links back to your site) on trusted, relevant websites. The more you have, the better you will rank in search […]

Timing Your Book Release On Amazon – Things To Consider

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When it comes to releasing your book on Amazon, timing is everything. Even though it can be tempting to release your book as soon as it is ready, this is not always the optimum course of action.  Lots of authors think that the holiday season might be a good time to publish – a book […]

Is Publishing On Amazon The Right Move?

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So you’ve finished your book. Congratulations! But now comes perhaps the biggest question of all. What on earth are you supposed to do with it? For most authors, publishing their book on Amazon is a no-brainer. It’s a massive platform that can expose your book to millions of readers in territories all across the world. […]

Fake Amazon Reviews – Here’s What You Need To Know

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When it comes to getting reviews for your books on Amazon, it can sometimes feel like pulling teeth. We reach out to bloggers, to our mailing list, we encourage our nearest and dearest to buy our books, but still, the reviews don’t come pouring in. We all know how important word of mouth is. However, […]

Marketing Strategies Every Writer Should Employ

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Writers need to create solid, robust strategic marketing plans for their book. Those who don’t, don’t stand a chance, it really is as simple as that. Many writers, however, find this the hardest part of their job. And it’s no wonder. When we signed up for this writing malarkey it’s because we had a story […]

Solving PPC Advertising Errors

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When it comes to PPC advertising, getting it right is imperative. However, for many beginners out there, getting to grips with PPC isn’t always as straightforward and intuitive as one would like.  PPC is usually used in businesses to help increase the number of people visiting a website or clicking on an advertisement. It is […]

Creating A Buyer Persona For Your Book

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Sally is a stay at home mom. She has two kids and does the school drop off and pick up every morning. She works hard to create a great home life for her family. When she puts the kids to bed she’ll read her book for a couple of hours. She cares about keeping in […]

What To Include In Your Amazon Book Description

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If you want to write an Amazon book description that gets you ahead of the competition then read on! While writing your book description well won’t make it more visible, what it can do is persuade those who happen upon your book to buy it. Optimizing your book description can make a huge difference in […]

SEO Copywriting Tips

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Good SEO copywriting can draw traffic to your website, attract new audiences, create brand loyalty, and make you more visible on search engines. By regularly posting good, SEO optimized copy on your site you can convey messages to your target audience, and persuade them to act in the way you want them to. So what […]

Design Trends To Stay On Top Of

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The new year brings about with it some interesting changes in the design world. In 2020, designers spend a lot of time finding new, creative ways to improve UX and UI. There was a massive increase in the use of immersive 3D elements, and soft shadows as well as floating elements that started to turn […]

An Effective SEO Strategy For The New Year

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The start of a new year is an ideal time to consider how you can create new goals and objectives for your business. By creating considered, time-bound goals you will keep driving forward and achieve what you hope to achieve as the year unfolds. An effective SEO strategy is a smart plan for any business, […]

2021 Digital Marketing Goals For Beginners

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If you don’t have much digital marketing experience, but want to learn some new skills, it can be tough to know what to focus on first. The world of digital marketing can seem a little daunting, especially for beginners. So the best thing to do is take baby steps. Tackle the basics first, and then […]

How To Make Your Blog Compatible With Your Author Brand

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Blogging regularly is one of the most effective ways to gather more readers. Your author website is a platform from which you can present yourself and your work. It is one of the only places where you have complete control and so considering your author brand and how your blog posts tie into that is […]

Everything You Need To Know About Copyediting Your Book For Kindle

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Copyediting is an important stage of any book publishing process, and if you want your book to sell well on Kindle, you need to ensure that you copyedit it yourself first, and then have a professional copyeditor look at it too. Copyediting is different from plain old editing, proofreading, and line editing, and is arguably […]

Creating A Business Plan For Your Book

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A business plan may not be something you’d naturally associate with your work as an author. In fact, it may feel like a rather creatively dampening kind of document. However, spending time thinking about how to monetize your work is important if you want to take your writing from a nice hobby to a lucrative […]