When it comes to your business, the more you understand about what’s working, generating leads, selling products, and engaging your customers, the better.
Without this knowledge, how can you be sure if people are discovering your website? How can you analyze their behavior when they arrive at your site? Without this knowledge, you’ll have zero ideas around how to improve your website performance and how to make it the most effective platform to boost your revenue, reach new customers, and promote your brand.
But where do you find this helpful data that will give you insight into your site performance? Google Analytics is the answer. Google Analytics can not only provide website owners with the information they require but also teach them how to break it down to make sense of it and utilize it to make changes to their content marketing strategies to ensure they are as effective as possible.
Google Analytics is something that all businesses with a website should use. From massive global corporations to tiny independent companies, all businesses no matter what goods or services they offer need to get on board. Google Analytics is a beneficial resource, providing users with massive amounts of information that they can use to make their websites better and better.
If you are new to Google Analytics it is worth taking the time to understand how to use it effectively, and what data you need to feed into it. If you are not tech-savvy or used to analyzing data, it can feel a little daunting. However, if you are still not convinced, here are some great reasons to give it a try:
Google Analytics doesn't cost you anything, so you might as well try the product and see whether the insight it provides helps to maximize the performance of your website. There are lots of different choices in terms to the types of data analysis you can focus on, and since it was designed by the most popular search engine in history, it's probably the best analytics tool to start with!
It collects data automatically
Once you've set yourself up with Google Analytics, you don't need to do much else. Google pulls in data and makes it super easy for you to then download or print off this information in a monthly report that can be delivered directly to your inbox.
You can customise your reports
Building your own report can ensure that you see exactly the information you want to and that which is most helpful to your business. Google Analytics allows you to build your report, your way so you can choose the metrics and dimensions you want to see as well as how these are displayed.
It helps you understand why visitors leave your site without looking at anything
Your bounce rate is hugely important and is the percentage of customers who leave your site after looking at only a single page. If your customers arrive at your site and don't find what they are looking for, they might leave, feeling rather disgruntled at that – so you need to take action to change the content of those pages to make them clearer or contain the information that customers would hope to find on them.
It provides audience insight
Google Analytics will give you interesting data about the age, gender, and location of your audience. This information can be invaluable and help you create specific campaigns to target each demographic.
Google Analytics can seem overwhelming, but as you can see from the above, if you use it you’ll gain a better understanding of how to make your website and campaigns work better for you and your business – so it’s well worth taking the time to get to know how it works.
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