Every author knows that a good author website can massively improve their visibility as a writer, can help to boost their following, and can encourage more potential readers to take the plunge and buy their book.
Creating a strong website is not just about quality design, imagery, and content, it’s also about understanding how to drive traffic to your website so people can actually see what it is you have to offer.
However, making your site visible and motivating them to visit it isn’t always easy. It takes time and effort to implement strategies that will result in a steady flow of traffic to your site. So here are some tips to help you:
Write about topics with search traffic potential
Make sure you don’t just put any old content out there. Well-researched, SEO-optimized content that’s created with your reader in mind is far more likely to reach your audience and encourage them to click on your site.
Submit guest posts
Guest posting is a great way to increase your visibility. Find relevant, popular sites and create content for them with a link back to yours. Your content will be seen by a much wider audience who’ll hopefully like it enough they’ll want to find out more.
Find online communities and promote your site
Find communities online you would be interested to read your content. You can then promote this in the relevant forums. This has to be done with care – if you come across as selling or promoting yourself too much, this will backfire. So you need to ensure your content is of genuine interest and value to these communities.
Answer questions on Quora
Find questions on Quora and link back to your content with the answer.
Find other authors to collaborate with and create content together and promote one another’s work.
Create YouTube videos
Creating exciting YouTube videos which rank well is another great way to promote your site and encourage visitors there. If you are creative and clever you can post informative, helpful, imaginative videos and encourage viewers to come and visit your site to check out more of your stuff.
Repurpose old content
If you are feeling a little overwhelmed with all the new content creation you have to do, why not instead look over some older posts and see if you can give these a refresh and a revamp and then post them again?
By following the above tips you can help to ensure your web traffic is consistently high. So next time you want to increase the number of visitors to your site, make sure that you follow them.