Launching Your Book – A Seven Day Plan For Kindle Authors

If you think you are ready to launch your book on Amazon Kindle, read this seven-day plan first. Use the week before to get everything in order and make sure that your launch runs exactly as you hoped it would. 

The moment you launch your book is really huge, and hopefully, you have put in all the groundwork in the months leading up to the launch date to make sure your book is successful. During launch week, you must promote your book as hard as possible. To do so, you need to send a sequence of promo emails to your sales list, have a street team on hand and ready to help promote your book on social sites and their own email lists, and run book promotions and marketing campaigns that you’ve already planned for. 

So here is your seven-day launch plan to help authors stay organized and on top of things during launch week.

Monday

Create and send an announcement email 

Start promotion on social sites through your own accounts and those of your street team

Use Medium to start releasing any promo content

Tuesday

Begin gently, with a soft sell email to your contact list and those of your street team

Schedule 10 social media posts that you can release throughout the day

Wednesday

Run the initial book promotion

Release a further ten social media posts throughout the day

Use Medium to start releasing any promo content

Thursday

Send out your follow up soft-sell email to your contact list and those of your street team

Release additional promotional content on Medium

Friday

Run the second marketing campaign for your book

Release your next batch of 10 social media posts throughout the day

Release additional promotional content on Medium

Saturday

Release your hard-sell email to your list of contacts and those in your street teams contacts

Release another lot of 10 social media posts throughout the day

Publish promotional content on Medium.

Sunday

Run your final book marketing promotional campaign

Lower the price of your book and send exclusive, time-limited offers to your email list

Publish promotional content on Medium.

Run a further ten posts via social media

All your promotional content needs to be focused on why your reader should buy your book, what value it brings them, and why they need to take action now. Include links and CTA’s and be smart and engaging, but above all, clear, in your messaging.

Following this seven-day schedule gives you a clear plan and idea of how much work you need to do to start your book launch with a bang! So use this as a guide for your next launch to keep up the momentum and ensure you make the most sales possible. Good luck!

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