If you want to make money with your writing, your marketing and sales efforts have to be continuous.
After the initial buzz of your launch, you need to have a plan to ensure that you continue to see those sales rolling in. So what can you do to ensure that you secure continued success? Here are some steps you can take:
Raise your prices
Sure, during the first week or so of your launch, you might have decided to keep your book price low and to send out special officers, promotions, and discounts to entice people to buy your book. However, once you have settled into the flow of selling your book on Amazon Kindle you should consider upping your price, otherwise, your royalties are always going to remain low.
When you raise your prices, be sure to let your subscribers know BEFORE you do it. This not only keeps your book at the forefront of their minds but also increases the sense of urgency they have to buy your book now so they don’t have to pay the higher price. It also makes your book seem worthy and something of value, where continuously lowering your book price can actually have the opposite effect.
Keep sending out valuable content
Write and publish posts that engage your audience, connect with more people, and widen your reach. You should always be focused on growing your email list and if you make an effort to increase your subscribers and get more people paying attention to you, you’ll always have fresh new cohorts of people to market your book to.
Create An Amazon Ad Campaign
Did you know that you can set up a PPC (pay per click) advertising campaign through Amazon services? Using it can help your book gain traction and put it in front of readers who might be interested in buying it. You have to sign up for AMS via your Kindle dashboard and from here you can create a new campaign, set your budget and your target audience, and the duration you want the campaign to last for. You can also add relevant keywords here to ensure your book reachers readers who are searching for this type of content. You can split test your ads or run one campaign after the other and use the data you get back to see which one was most successful and then invest more spend into the one which is most likely to give you the best return. Looking at metrics such as impressions, clicks, and the average cost per click will help you understand which of your ads to ditch and which to keep. As long as your ads are turning a profit it makes good business sense to continue to invest in them.
By following the above tips, you can rest assured that your book sales will continue to steadily roll in after your initial book launch. Taking the time to invest in your book in this way will see your long term goals achieved and mean that you are more likely to make money from publishing your book on the Kindle platform.
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