When you publish a new book on Amazon KDP, you get the opportunity to use seven keywords to help readers discover your book.
Choosing these keywords can be a mammoth task, and doing thorough keyword research will massively pay off.
Many authors have no experience in researching keywords or even understand their power until they come to use them to publicize their novels. It is, therefore, imperative for all writers going on to publish their books via Kindle, to get familiar with what they are and how to use them so that they can discover the keywords that will be most effective for their particular book.
What are keywords?
Keywords are used to optimize any product or piece of content to help people searching on their internet find the things that they are looking for. Search engines use algorithms to scan web pages and make sense of what they contain. However, they don't examine every single piece of information; rather, they look for repeated words and phrases to ascertain what the page is about.
Using relevant keywords in your pages and product descriptions on Amazon will help to get your novel in front of eager, engaged readers who are specifically searching for a book like yours.
However, there is a lot more to it than just choosing the words to describe your book best. For example, say you've written a story about vampires. If you only use the word “vampires' as one of your keywords, you pitch yourself against a colossal competition. We all know how fiercely competitive the publishing industry is – so it's best not to make life harder for yourself. Choosing highly competitive keywords will pit you against those who have bigger budgets to boost their SEO than you do, and so you need instead to focus on more specific, unique keywords that have less competition to find the best success.
There is no doubt that the selection of your seven Amazon KDP keywords is crucial. You want potential readers to discover your book, and finding a specific keyword that will help those readers be presented with your book as an option to buy is what proper keyword research and selection is all about.
How to decide on your Amazon keywords
The first thing authors should consider is whether to choose long-tail or short-tail keywords. For the vast majority of writers, long-tail keywords are going to have a much better success rate. Long-tail keywords mean you can use more that one word to describe your product. So instead of “shoes,” you would select “silver strappy sandals,” which is much more specific, thus eliminating lots of competitors and making it much easier for customers to find the product they want.
When you are thinking of keywords for your book; therefore, it's a good idea to brainstorm all the words you can think of to describe it and see what comes up. It might well be a vampire story, but is it horror, comedy, romance? Is it action-packed, suspenseful, otherworldly? By taking the time to think of words to describe your book, you can start to pull together these long-tail keywords that could be a good fit to use. It's really an exercise in thinking about what makes your book so special, and you probably already know that, right?
Remember, it's unlikely that a person searching for a vampire story would only type in the word “vampire” anyway, and much more likely that they would type in something like “thrilling vampire romance” if that's what they were looking for. So the word vampire alone is next to useless and far too competitive because of all the other books about vampires out there but placed alongside other, more specific terms, it could be the right keyword to use.
You may be concerned that you are narrowing your audience if you choose only specific keywords. This isn't entirely untrue. However, you select highly specific but relevant terms for your book the audience is smaller, but the competition is so much less. So surely it's better to choose a unique set of keywords and get your book in front of a lower proportion of keen readers than it is to choose broader terms which are so competitive your novel appears in front of no one?
So how do you go about finding long-tail keywords?
There is a multitude of keyword planner tools available, some of which you have to pay for and others that are free. The paid-for ones tend to give a bit more of a detailed picture and in-depth analysis. However, there are loads of excellent keyword planner tools that don't charge and can be a useful option for writers on a tighter budget who still want to gain some insight.
Some of the best keyword tools will give you real-time information so you can precisely see how widely searched for they are and get an idea of your competition. Looking at the search volume is crucial. If your keyword only gets one or two searches a month, you have to decide whether it's worth using it. If you can guarantee that your book would sell to these one or two searchers, it could be, but there is no real way to know for sure, so finding a keyword that has a good number of searches is a less risky route.
You should also try better to understand the competition for each keyword in your genre. You can choose two categories for your book to sit in on Amazon, and so you need to understand which keywords are the most fiercely competed for in each.
A simple Google search will help you find a massive range of keyword tools to play around with. Google Trends and the Google Keyword planner and both popular and reliable choices that you don't have to pay for. They will give you a list of suggestions that people are already using in their searches. So if you choose from the results, you know that you are selecting actual phrases that people type into search engines. But the best thing to do is not only type your keywords and phrases in and then gather up suggestions but rather go much deeper than this. Use the ideas to search for even more keywords. So take what your keyword planner has suggested and re-enter these to get even more exciting and relevant results. You can keep repeating the process by taking the results of your searches and using these as new searches until you have some really suitable and interesting suggestions to use when you publish your book.
However, it is worth remembering that using a Google keyword tool will give you results of what people search for within Google, not within Amazon. You can also use the Amazon search bar to help you determine which keywords and phrases might best work for your book.
Remember that whichever tool you choose to help you discover more keywords, make sure you keep a list of all of them, and from this list start to narrow down the ones you feel are most relevant and will be most effective based on search volume and competitors. When you have selected your seven keywords, don't discard your list. Keeping it is useful as you could need them later for additional marketing and promotion of your book.
You might also find that there comes a time where the keywords you selected need a refresh. By monitoring the success of your keywords and their search volumes, you can make sure they stay relevant and work well for your book. Keywords will forever be a work in progress. Those who are determined to find those long-tail, high ranking keywords will understand this and continue to try again until they hit upon the best combination that keeps readers discovering their novel for many years to come.
To Discover The Easy Blueprint to Creating
A Monthly Passive Income Stream Using Amazon.com,
(In 60 Days or Less) with Near-Zero Up-Front Investment Visit http://www.kindlecashflow.com/3steps”