Book Marketing Tactics For Indie Authors

If you are a self-published author, you’ll know that your book’s success largely depends on how willing you are to market it.

A good book marketing strategy goes a long way. So let’s take a look at some of the top tactics you can employ to ensure that yours gets noticed:

Use metadata

If you want to sell more books, you need to pay attention to your metadata. Metadata is the little pieces of content where you have the opportunity to make your novel stand out from the crowd. The title, description, author details, and genre all fall under the category of metadata, and filling this in thoroughly will help get your book pushed up in search results. Make sure your title is unique, and think about what potential readers would use as search terms to try and find a book like yours and use those terms in your description. Your book description is crucial and should act like a trailer giving a powerful, captivating insight into your book.

Make your cover attractive

A book cover that is professionally designed is an absolute must. But that’s not all you need to consider. It needs to be attractive, eye-catching, clear, and appropriate too. Spend time research book covers in your genre. Think about how you can make your stand out for all the right reasons and make sure you get feedback from as many people as possible before you decide on the final draft.

Get media coverage

It’s really tough trying to get the press interested in your book if you are an unknown author. The more books you write and the more quickly you can demonstrate you have a following, the more successful you will be. However, you can try to find smaller publications that might be relevant to your book in some way and contact them. Local newspapers and niche magazines as well as cultural events, blogs, and podcasters will be the best way forward.

Get Book Reviewers

Social proof is so necessary, and if you can, get book reviewers to write positive reviews of your book. To find people willing to review your book, you can search in the Book Reviewer Yellow Pages and reach out to them with a well written, thoughtful pitch email to explain why you need their review and how much you will appreciate it. When you get good reviews, please don’t be shy about sharing them via your social media accounts.

Plan your marketing strategy

Your book marketing really cannot be a fly by the seat of your pants type affair. You need to be smart and thoughtful. Take advantage of all the tools available to you if you can, including more advanced technologies such as video creation to promote your book.

These are some simple tips to get any indie author started. However, there are lots more you can try. Taking advantage of all possible marketing tactics may be time-consuming but will be well worth it when you see those book sales start to roll on in!

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