Promoting your business online is a smart choice for any company that wants to ensure that they keep up with the competition. Social media advertising is part of that, and Instagram is one of the social media giants.
Over 25 million companies worldwide can’t be wrong, and already have a presence on Instagram, and with over 200 million users visiting a minimum of one business profile every day, why wouldn’t they.
So what are the steps you need to take to create your Instagram platform and build a successful following there?
Create your Instagram business account
Setting up your Instagram account is naturally the first step. The process of doing so is relatively straightforward and you need to select your username and profile picture carefully.
Build a smart strategy
Once you have got a basic business about set up, you next need to build a smart strategy to help you grow your account. Take time, be detailed, set time-bound goals, and think about what it is you hope to achieve with your account before you start posting.
You can do this by defining your target audience, setting goals and objectives, and focusing on the right performance metrics. The right performance metrics should include certain objectives that you want to follow such as brand awareness, your follower growth rate over time, and your conversion rates.
You can also consider customer-based metrics such as whether customers engage with your business on the platform, liking, commenting and sharing, and providing testimonials to promote your business.
Post great content regularly
Once you commit to starting an Instagram account you need to ensure that you post valuable content regularly. Your fans will have expectations from you, so i’s important not to let them down. Keep your followers engaged with your brand by creating a posting schedule full of great content, that’s high-quality, relevant, and engaging.
Optimize your profile to get good results
Optimizing your profile will mean that your account will get in front of the right people. You can do this by working on your brand voice, writing a unique and engaging bio, optimizing your profile picture, and ensuring that your Instagram profile is in face complete.
Make sure that you take advantage of Instagram business profile features too. There are lots of great features that are unique to business accounts that enable businesses to create profiles that will attract attention, so make sure you take full advantage of these.
Grow and engage your audience
Growing your audience is imperative and you can do this by follow and engaging with relevant Instagrammers, using appropriate and trending hashtags, and responding to anyone who engages with you or mentions your business. You can also try utilizing Instagram ads to promote your business.
And there you have it—now you’re ready to craft your own strategy and put it into action. Good luck.
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