How To Use Video Marketing To Boost Your Book Sales On Amazon.

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Video marketing can be a fantastic way to boost the number of books you sell. Video content has grown massively over the years. In fact, it is thought that by the year 2022, online videos will make up more than 80% of all consumer internet traffic. By comparison, in 2017, the figure was 15 times lower.

So it’s clear that video consumption is taking over the internet, and savvy authors will, therefore, want a piece of the action.

You love the written word, but your soul is that of a storyteller, and because of this, you may find that creating video content is a fantastic way to exercise your creativity. While some may feel daunted by the technical aspects, it’s actually straightforward to create simple but effective videos, and you certainly don’t need to go on a course or even read a book to do so.

Video is a powerful selling tool. It can be a great way to connect with your readers and show them the human face behind your author brand. Our books are so personal, and it’s worth remembering that if you feel a little shy about getting on camera. But your videos don’t need to be about you reading your work aloud – there are also lots of other ways to use video marketing to your advantage. Here are some of them:

A book trailer

A book trailer is a fantastic way to provide another route to access your book and allow potential readers to understand what it’s about. Your book trailer should be about creating atmosphere, giving your readers a sneak peek into your world and characters, and hinting at what is to come in terms of plot. Done well, and a book trailer should include impressive visuals, a great soundtrack, and should tell a story.

Research videos

Show your readers where you travel to, how you get inspiration, and how you conduct your research through fun, engaging, dramatic videos. You can get really creative and exciting with these and allow your readers to connect with you as a writer on a more personal level and demonstrate the depth and lengths that you go to to make sure your writing is authentic.

A day in the life

Show your readers a little glimpse into what it’s like to be you with a day in the life video of you at work. The key here is to keep it short and sweet and make sure there are enough different things to introduce your readers to and allow them to see to keep their interest throughout.


Of course, if you are feeling brave, then doing readings of your book, either pre-recorded or live, can be another fun way to introduce yourself to your readers, as well as give them some snippets of your story to get them interested. You can also do live Q& A’s about your book too.

You only need a camera and a microphone to get you started – that’s it. So all you have to do is come up with a compelling idea. Decide on your format, and get going. What have you got to lose?

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