As we’ve previously touched on how email marketing can help you boost your book sales and widen your reach, it’s also worth discussing the best email marketing services for writers that are available to make setting up your email marketing campaigns so much easier.
Here are some of the best tools to use.
Email marketing is fantastic as it allows you to keep in touch with your readers, control your communication, promote your brand, and build relationships. If you continue to grow your list you can often use it to impress potential book publishers too.
MailChimp is one of the most popular email marketing services. They are well established, and lots of successful writers have written about using these services. If your mailing list is under 2,000 it’s a great option as it’s free to use. So you can send out an email as well as set up automation without spending a penny. It’s also great because it integrates with most email marketing apps and their templates are super versatile and intuitive to use too. Some of the downsides to this platform are that you aren’t able to tag subscribers, so it’s a little trickier to organize them. You can sort them into separate lists, but if one person crosses over several lists, they will count as a new subscriber in each.
However, if you are looking for simplicity and don’t have a budget, Mailchimp is a good one, to begin with.
One of the newer platforms, MailerLife, is becoming more popular thanks to the fantastic range of features it offers. It’s free for 1,000 subscribers; then rates start at a reasonable $10 per month. It uses a drag and stop editor and has free automation too. It also hosts landing pages created by you, which is handy if you don’t have an author website. MailerLite also boasts customizable unsubscribe pages, which can be useful to try and tempt uncertain readers back.
Their signup forms to embed on websites are also pretty robust, with lots of customizable features too. Here you can arrange your subscribers in groups and won’t count a subscriber twice if they cross over. The downside to this platform is because they haven’t been around that long, they aren’t as easy to integrate with other apps as some of the more well-established options.
ConvertKit is unbeatable in terms of its power and the array of features to help writers grow their online audience. Choosing this platform means customizable signup forms and popup forms for your site and the option to create landing pages too. You can tag and separate subscribers so you can send out targeted content, and it has a very advanced automation system so you can create smart marketing campaigns. It also ingrates with the majority of other apps, so there is no stress where that’s concerned. In terms of downsides, ConvertKit is more pricey, starting at $29 per month, so you do need to be willing to spend money to make money so to speak.
When it comes to successful email marketing, enlisting the help of professional services is a good idea. These three options all have their pros and cons, but any one of them would be a great platform from which to grow your readership.
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