If you aren’t making use of the Amazon Editorial Review section for your book, you could be missing a trick! You can discover it halfway down on your book’s sales page, and you have pretty much complete control of what you put in there.
Being smart about it can make all the difference in persuading your readers that yours is the book to buy. Plus, it takes minimal effort from you to put yours together.
Getting editorial reviews is very easy. Amazon doesn’t have the same strict rules they do over purchase reviews, which means you can enlist family and friends' help to create some good ones if needs be.
Understanding what shoppers do on an Amazon sales page is a useful indicator about what it is that influences their decision-making process before they buy.
Researchers have proven that shoppers do pay attention to the Amazon review section, and more importantly, who said it. So to take advantage of this, not only do you need to provide a persuasive review, but try to get someone who is relevant and qualified to write it.
You can add as many reviews as you like, but around six and no more than 10 is a fair amount. Less than this, and it doesn’t look worth reader's time, more, and it becomes a little overwhelming.
So what should be included in an editorial review?
To make yours effective, you should include the following:
A brief, positive accolade of your book. Editorial reviews don’t need to be in-depth or complicated. What’s more important to pay attention to is the author of the review.
Now before you panic, getting an editorial review doesn’t mean you need to know famous people in whatever field your book is in. Instead, you just need to help the shopper trust that this particular reviewer is legitimate and knows what they are talking about. The readers don’t need to recognize the name of the review, but by adding a qualifier, they will suddenly become more trustworthy. For example,
“This was one of my favorite reads all year.” – Lucy Smith.
“This was one of my favourite reads all year.” – Lucy Smith, Bestselling Author in Romance.
The reader doesn’t have to know who Lucy Smith is, but the qualifier will convince them that her opinion is valid.
To find out what kinds of qualifiers are most effective, you need to understand your reader. What would make them pay attention? You can do this by getting in touch with your fellow authors and asking them for a review or getting in touch with a review blog for an editorial review, in which case you would drop in the name of the bio rather than the reviewer themselves. For example;
“This is the novel of 2020 that sci fi fans have been waiting for.” Editor in chief, BestSciFiBooks.com.
Getting legitimate editorial reviews takes work. You can do this by contacting review bloggers and authors, but also investigating genre websites, bookstagrammers, and doing some PR work, for example, sending our a press release and using the media outlets that picked it up.
Some tips for writing the editorial review.
Italicize the review portion and then follow with the name of the reviewer and qualifier in both italics and bold at the end of the review, not below it. This will make sure the reader pays attention to the most important part.
You can add the reviews by heading to Author Central and logging in, then navigating to the ‘Books’ tab and selecting your title. Then go to:
Add Editorial Review to Amazon Author Centra and hit the ‘Add’ button.
Here you can add the text and hit preview, and save changes to publish.
Adding editorial reviews is a fantastic way to create credibility to your book, so take advantage of this great feature now and stay one step ahead of the game!
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