If you want to become a bestselling author on Amazon, there are many ways to do it. Now, this post isn't going to be about how you can trick the system and get the bestseller banner by being sneaky or smart. Nor will it be about how you can pay your way to the top. Rather, this post will discuss the proven, legitimate strategies you can put in place to help give your book the best chance of success. These tips will get people buying your book, reviewing it, and talking about it positively to create a snowball effect that will continue for months or even years to come.
While we can't be sure of the exact algorithm Amazon uses to select its bestselling books, we can use what we do know of the system to our advantage. Here are some of the best tips to help ensure that you have done everything you can to hit those bestseller lists when you come to publish your next novel.
Select categories with care
The more niche you can go, the less competition you will have, and the fewer books you will have to sell to be at the top of the list. While it is essential not to select categories that have nothing to do with your book, if you can find some relative niches, choose these if you want to see your rankings rise.
Put keywords in your title
If your book's title matches the keywords that people search for, it is more likely to come up in the search results. So consider how you might work some of those search terms into your title to help connect readers with your work.
Make an effort to secure pre-orders
Amazon lets authors offer pre-orders for up to 90 days before the release date of their book. The more -pre-orders you get, the higher you'll rise in the bestseller lists. Reach out to your family, friends, friends of friends, local writing groups, library, your mailing list, and social media followers and begin marketing and generating hype for your book early on. Encourage pre-orders by setting a bargain price point for the initial launch period to help generate interest.
Work on reviews
The more positive reviews you have, the more favorable Amazon will find your book. People trust word of mouth, so if you have loads of great reviews, a customer on the fence will be more likely to buy. If you utilize Amazon's Select service, you can make your book free for a certain period, and at this time, you can encourage readers to ‘buy' and review your book.
Being an Amazon bestseller can be great for your success as an author, your business, and potential future publishers. It also helps your work become more visible, meaning more people will be presented with and hopefully buy your book. Making an effort from the outset will really pay off, and if you follow the above tips and become an Amazon bestseller, you could see a consistent stream of sales for a long time to come.
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