How To Market And Grow Your Blog

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If you are looking to grow your blog (and why wouldn’t you be?), you need to understand how to attract a wider audience. There is little point in putting all that time and energy into creating a great blog if no one is going to read it. So understanding how to market your blog and ensure it lands in front of your target audience is essential. 

Here are some useful steps to take if you want to grow your blog:

Make your site intuitive and straightforward 

You need to ensure that your audience understands what you offer and what it is you want them to do when they land on your site. Make your navigation clear, have CTA’s throughout, do lots of internal linking. Make it super easy for users to read and understand your content and to take action when they want to. Also, make sure your blog is mobile-friendly too. 

Keep your site speed high

A slow site will create frustration and bad feeling and if your site is sluggish don’t expect users to return for a second time. Your page loading speeds can be tested and made faster in a whole host of ways. So get into the habit of checking your site and ensuring it stays super swift. 

Create excellent content, consistently

The better and more valuable your content, the more successful your blog will be. So create thoughtful, well-researched content that answers specific questions and then find the people asking those questions and present it to them. Also, post consistently. If readers know they can rely on you for fresh new content every week, they’ll keep coming back for more. 

Work on your reader engagement

Make your content engaging, scannable, easy to digest. Have lots of white space. Use lists. Have arresting images to break up text and ensure that the fonts you use are legible. Always spell and grammar check. Use headings and check everything at least twice before posting. 

For your content to be engaging, it needs to be easily scannable. Writing that is easy to digest in a clear, easy-to-read format that will keep your readers engaged regardless of the length.

Optimize Your Content For Search Engines

If you do keyword research and optimize your blog for search engines, they are more likely to place your content higher on results pages. So make sure you use your keyword or phrase throughout, break up your text into headings and bullets, keep it simple and easy to read and always write something of value. 

Build Your Subscribers

Gaining subscribers takes time but it can be done. Investing in a good email marketing tool is key. Make sure you give your readers lots of opportunities to sign up by placing the form in multiple places, make your form engaging and catchy to entice readers, and offer something in exchange for them signing up – people love something for free!

Get Social Media Savvy

The better you understand how to utilize social platforms to your advantage, the more successful your blog will be. So get learning about how social media can help you build a presence on the web and then do everything you can to build up your following.

Get Networking

Networking will help you get connected with a whole range of people who can help boost the success of your blog. So start hanging out on platforms where like-minded people are chatting, join groups, follow influential people in your niche and repost and comment on their stuff. Get involved in your online community. The more you do this, the more doors will open.

By following the above tips, you are sure to see a surge in your blog’s popularity. So don’t let all that well-crafted content go to waste and make sure that you work on growing your blog just as much as writing it!

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