While digital marketing might not be something writers feel comfortable with, getting to grips with digital marketing basics is kind of a necessity these days. Authors need to be great writers, but they also need to be marketers, publicists, and willing to put as much time and effort into book promotion as book creation.
Prioritizing your digital marketing efforts can be a struggle; however, by following these useful tips, you can better understand where you need to focus your time to make the most significant impact.
It doesn’t matter what stage you are at in terms of completing your novel; when it comes to promoting yourself online, it’s never too early to begin. Building an author brand and connecting with readers takes time and consistent effort, so start by asking yourself who you hope will read your book and begin to build a picture of who your audience might be. Once you know this, you can devise a strategy to find them and connect with them online.
Be consistent and wholehearted
Once you start marketing your work and your author brand, you need to be consistent, systematic, and frequent. The more energy, time, and input you can bring, the better your results are likely to be. Make room for conversations, create valuable content, listen and share, and create these powerful exchanges that will help you build a loyal following of fans.
Keep an eye on your digital reputation
You are the best person to safeguard your brand. While you can enlist help to maximize time spent on digital marketing, it is essential that you also set aside time to personally respond, create and understand how your name and your work is received by others online. Ensure that anyone who works for you understands your goals and ensures all messaging is consistent and reflective of what you are trying to achieve.
Don’t be afraid to experiment
There are so many different types of things you can do in terms of digital marketing, and it is a good idea to get familiar with analytics so you can experiment with ideas and learn what works best for you. By split testing marketing promotions such as ads, you can start understanding what gets a better reaction, more clicks, more sales, and so on, and then begin to hone your efforts to make them work even more successfully in the future.
Learn the basics
Even if you are not terribly technically minded, it’s a good idea to spend some time learning the basics of digital marketing techniques such as SEO and PPC – so you have a decent understanding of how it works and can then work out which parts you want to find out more about and will be most effective at reaching and effecting your target demographic.
Remember that digital marketing takes time
One of the most important lessons is that you need to keep plodding on when it comes to digital marketing. You won’t wake up one morning with a sudden surge in website visits or a thousand new followers on your social accounts, but if you are consistent, organized, and regular with your digital marketing, you will slowly start to see results.
If your true passion is writing, marketing can appear overwhelming. However, it is necessary so take it step by step and realize that your efforts will make a difference so long as you persist.
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