So you’ve finished your book. Congratulations! But now comes perhaps the biggest question of all. What on earth are you supposed to do with it?
For most authors, publishing their book on Amazon is a no-brainer. It’s a massive platform that can expose your book to millions of readers in territories all across the world. However, before you go all guns ho and get it published on Amazon, it is worth considering whether this is the platform for you.
It’s probably fair to say that Amazon is the most important retailer for authors – but it isn’t the only one out there. It was back in 1995 that Amazon put its first book up for sale. A decade later Amazon Prime launched which meant that members could pay a yearly fee and enjoy benefits such as free shipping. Two years later and Amazon released the Kindle – a reader allowing customers to download books and read them without having to buy a physical copy.
The above series of events changed the way authors can publish their books forever. The fact remains that to this day, Amazon is the place to be if you want to try and attract readers to buy your book. It’s the largest bookstore in the world, one that is always open and offers instant book downloads so people don’t even have to wait for the postman to deliver the stories to them. Amazon sells every kind of book imaginable, and so every type of reader imaginable goes there to find new things to read.
Another major pro for authors who choose Amazon is that they don’t need a published or an agent to sell their books. This is huge. Obtaining a publisher or agent these days is a near-impossible task for most writers, even if they are extremely talented. Amazon offers a way for anyone who has ever dreamt of writing a book, to see it available for sale to the world.
However, if you are going to put your book on Amazon, you need to do it right. Taking the time to understand the fundamentals of self-publishing a book is imperative as well as familiarizing yourself with how distribution works on Amazon.
Amazon sells the majority of all books sold in the US. In fact, in every one of Amazon's territories, it dominates the bookselling market. That includes US, UK, Canada, Australia, India, Brazil, France, Germany, Italy, Japan, Spain, and Mexico.
Amazon welcomes over 200 million monthly visitors to its site and Amazon Prime memberships are now are well over 100 million in the US alone.
Self-published authors can do well here. In fact, over 1,000 self-published authors earned in excess of $100,000 in book sales that year. With many more earning over $50,000 – not a bad way to make a living.
But… don’t put all your eggs in one basket!
So, when asking whether publishing on Amazon is the right move, you’d be hard-pressed to find decent reasons why not to. However, one thing that sometimes authors overlook is the fact that there are hundreds of other decent outlets out there, and by only selling via Amazon they could be doing themselves a disservice and limiting their sales.
Apple Books, Barnes & Noble, and dozens more all enjoy success in the book-selling market. Not all readers use Amazon, particularly in territories outside the US. The competition on Amazon is hugely fierce and by selling your book across all platforms available to you, you are likely to give yourself the best chance of boosting your sales and enjoying the fruits of your labor!
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