Getting your book published on Amazon is a fantastic step for any author. You deserve a moment to step back, relax and give yourself a pat on the back for the mammoth amount of work and effort it took to get you here.
What’s important to remember though, is that you are far from the end of your journey. In fact, a new fork in the road is just beginning. Now you must shift from writer to marketer, and do everything in your power to try and sell lots of copies of your book.
One of the things that can help you, is by understanding how to use the information Amazon gives you to your advantage. There are lots of analytics that you can do to help inform your sales and marketing strategy, and understanding how to use your bestseller's rank information is one of them.
Your bestseller rank is a figure that you get to see how your book is ranked against others. You will get at least one figure which is how your book ranks overall, compared to all other books out there, but you should also be able to see how your book is doing in the various categories within which it resides.
So what can you do with it?
Use it for product and competitor research
If you want to understand how to make your book sell, you need to understand what sells. Finding the books in various categories that are ranking highly is an excellent place to start. Remember, the lower the figure, the better that book is selling. So do some research to discover the books that are most popular in the various categories where you have placed your own. Then research what it is about these books that make them so appealing. Look at the story but also the cover design, the description, and so on, and use this information to tweak your own offering.
Use it for motivation
Ideally, you want your bestseller rank to get better and better over time. So wherever you start should be your benchmark figure to use to work from. Now you need to continue to employ all your marketing methods to see your bestseller rank rise. If your bestseller rank starts to fall, it’s an indication that you need to up your game!
Figure out your sales targets
Your Amazon bestseller rank will give you an indication of how many books you are selling. By working out how many books you sell according to your rank you can start to put targets in place to get you to a ranking that means you’ll sell X number of books per day. Setting your sales targets in this way can be really motivating and help you understand the importance of improving your ranking if you want to see those sales coming in.
By using your bestsellers rank information you can become more detailed and strategic in your marketing plan, and ultimately sell more books!