Where To Promote Your Book If You Have Zero Budget

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Marketing your book isn’t easy, but a robust marketing plan will help your book get seen by the right kind of readers, and ultimately will mean that you sell more copies of your book.

However, if you invested all your blog, sweat, tears, and budget into creating your book, you might be wondering how you are going to achieve this. Luckily you don’t need to have any cash to start promoting your book, and here are some ways to do so if you are feeling a bit strapped for cash.

Write guest blog posts

Guest posts on popular blogs are a great way of getting noticed. Lots of bloggers are looking for insightful, relevant guest posts – so if you are willing to put the time in, then you can expose your work to a much bigger audience, and it won’t cost you a penny. 

Put yourself up for interview on blogs and podcasts

A lot of podcasters and bloggers are also looking for authors to interview. It might be on the topic of your book or on your writing process in general. Look for podcasts that are relevant and have a good number of monthly listens and then get in touch to see if you can help one another.

Set up your own blog and podcast

If you aren’t having any luck with guest posting or blogging (or it’s not appealing to you), set up your own. This is more time-consuming but is a great way to slowly build an army of fans who will hopefully go on to buy your book.

Join Facebook reader groups

Facebook reader groups are another great place to market your book, but this must be done slowly, subtly, and over time. No group will take kindly to you wading and in spamming them with loads of self-promotion. So make sure you are willing to get involved and add value and only mention your work if it is relevant and timely to do so.

Get in touch with libraries and schools

Schools and libraries may be interested in your book depending on the topic. Librarians are always looking for new material so you can get in touch with them and see if they would be interested in taking yours, particularly as a local author. If your book is on a topic that schools might find interesting or is a children's book, you could also see if they would be interested in purchasing some copies from you.

Experiment with group promotions

Search Facebook to discover author groups who are up for doing group promotions. The idea is that you share one another work with your mailing lists and social accounts to help boost one another sales. Simple but effective.

These tips are useful for anyone who wants to start promoting their book but doesn’t want to spend any cash in the process. So if you are looking for simple, free ways to get more readers and showcase your work, why not try the above?

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