The start of a new year is an ideal time to consider how you can create new goals and objectives for your business. By creating considered, time-bound goals you will keep driving forward and achieve what you hope to achieve as the year unfolds. An effective SEO strategy is a smart plan for any business, and will map out which important tasks must be completed to help achieve better organic traffic to your site. By undertaking extensive audience research you can create impactful content, drive people to your sire and rise above your competition.
So how do you go about creating an effective SEO strategy?
If you want your business to become more visible, to make more sales, to see your keyword rankings improve and ultimately generate more revenue for your business you can do so by planning a tight, robust, clearly thought out strategy to boost your SEO.
Make sure your goals are clear, achievable, relevant and time-bound.
Elements to include in your SEO strategy
Keyword research is the process of discovering the words, terms and phrases that customers might use to try and find products like yours. Once you understand what customers are searching for, you can select keywords that you want your sire pages to rank for in search engine results pages. Selecting keywords isn’t just about picking the most popular or relevant ones though. You’ve also got to take the competition into account, if businesses that are much bigger and more established than yours are competing for your keywords, you’ll likely get overtaken by them. Find keywords that have a healthy search volume but not lots of competition if you want to give yourself the best chance of success.
To help you determine the kinds of keywords you should pick you can develop customer personas to try to understand your target audience better and really get into their mindset. You may have to develop several different customer personas to cover all the products and services you offer. You should also aim to discover niche keywords that are relevant your business and try to develop content around these. Isolating opportunities to rank for long tail keywords is also beneficial and will give you a good mix to aim for which you can play around with.
Once you have decided on the keywords you want to rank for you should use a analytics tool to track them, update your website pages accordingly and start generating valuable keyword focused content to help boost your rankings.
Create high quality content
Relevant, valuable content continues to be important to Google, so you need to make sure it is important to you too. Look at what your competitors are doing, figure out the kinds of problems your customers have, and rework your landing pages accordingly. You should also be creating fresh new content for your site on a regular basis and track how well this and your landing pages are doing to continue to monitor any improvements in traffic.
You also need to do a thorough audit of your entire website and ensure that your website is running as smoothly as possible. A technical SEO audit will weed out any problems that might be causing your website to run slowly or customers to bounce off particular pages. It will also check for broken links ad missing meta titles, tags and descriptions and highlight these so you can go through your site and update accordingly.
Backlins are super useful for you site, and will indicate to Google that you are an authority and can be trusted which will result in a boost in your site in search engine results. Try to obtain backlinks from reputable, high authority sites and never pay for them.
By focusing on the above, you can ensure your SEO strategy is effective. Be aware that it will take time to see the benefits of your hard work, so have patience. But the payoff will be great when you do.
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