If you don’t have much digital marketing experience, but want to learn some new skills, it can be tough to know what to focus on first. The world of digital marketing can seem a little daunting, especially for beginners. So the best thing to do is take baby steps. Tackle the basics first, and then gradually learn a little bit more until you feel confident in different methods and techniques.
Digital marketing is constantly evolving and there are always different algorithms to get your head around and trends to follow. So the best thing to do is gain a solid understanding of some aspects that aren’t going to go away or cause you to much of a headache, but that will boost your rankings and help you gain an understanding of the process to build upon.
So what are some of the quick wins that you can look at right away?
Make your website SEO friendly
An SEO friendly website is one that is well ordered, easy to navigate, has great load speeds, has visuals correctly tagged, uses headings properly in content, has internal links as well as external links, and a proper menu structure. All of these elements help Google to understand what the site is about and index it accordingly. If you have a site, your number one goal should be to give it an SEO overhaul to get it in great shape for your customers and search engines alike.
Do some keyword research
Understanding how keywords work, which keywords are most relevant to your business and how best to utilise them can make a huge difference in terms of your visibility. So take some time to learn the ins and outs of keywords and start researching the best key words, terms and phrases that can help boost your business.
Metadata is data about data. There is lots of different types. Metadata communicates certain important pieces of information to search engines to help them categories the site. It is also used in search engine result pages (SERP) when a website comes up for certain queries, and will tell the searcher what they can expect from the site. Learning about how to utilise metadata to your advantage is an important part of digital marketing.
Write great content
Spend some time focusing on writing really great content. Your content speaks volumes, whatever it is you are trying to communicate and trying to sell. If you are trying to build a reputation or brand, you need to produce consistent, valuable content. So make this a top priority in 2021.
Learn the basics of Google Analytics
Embarking on lots of digital marketing tactics is all well and good, but if you don’t understand how to analyse your results, how will you ever get better at it? Learning the basics of Google Analytics will give you some useful insight into how well your efforts and doing, and help you see where there is room for improvement.
These digital marketing goals will help get even newbie digital marketers off on the right track. So if you want to start improving your SEO and marketing skills, begin with the above and then once you’ve got these mastered, you can go onto bigger, better and braver things!
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