All authors know that writing a blog can be an excellent way to boost their book sales. In fact, any business of any kind could benefit from a valuable and relevant blog to help keep customer interest high and boost website traffic.
One of the easiest things to get right is making sure that your lay your blog posts out correctly. Remember that the average reader is time-poor and overwhelmed with content, so you want to make things as easy as possible for them to ensure your post as successful as possible.
When a new reader arrives on your blog they are looking for great content and a way of accessing your content that’s seamless from start to finish. So with that in mind, here are some helpful tips to ensure that formatting doesn’t get in the way of readers enjoying your carefully crafted content.
Consider the structure
Your blog post should have a carefully considered structure and should read almost like a story with a strong opening, a middle section, and a clear conclusion. Planning your posts before you write will ensure that you get the structure right and that your posts are consistent.
Pay attention to your column width
It’s a proven fact that readers appreciate lots of white space, so make sure that your blog post has a good margin all around it. If readers are confronted with massive walls of text, they are likely to feel overwhelmed and be put off. Containing your column width will make it easier for your readers to easily digest your content rather than having a muddle of text right along the length of the page.
Break up your text
Talking of white space, you can create more by breaking up your content with headings and sub-headings. Not only will this make your content more readable, but it will also help search engines to better understand what your content is about, and if you include your keywords in your headings and subheadings your content will get a boost in rankings making it more discoverable by your intended audience too.
Images are everything
A well-placed high-quality image is a hugely important part of any post. Visual images can boost your content, be another great tool to break up bigger blocks of text, and will help your reader engage with your content in a more meaningful way. Eye-catching images can persuade readers to keep reading, can help to support your messaging, and encourage readers to find out more.
Simplicity is key
A short, coherent well-written blog will be far more successful than a lengthy one where the structure is confusing and the message is lost. If in doubt, keep things short and sweet and provide valuable information in a concise and engaging way.
Pick your font with care
The style, color, and size of your font will also have an impact on your readers. You want your font choice to match your overall visual aesthetic and also be easy to read.
Finish with a strong CTA
A call to action should be the final thing you put at the end of every blog post. If you want readers to take action, then say so. You don’t have to be shy about it. Just be clear, not overly pushy and confident, and make sure you put your CTA there every time you publish a post.
Be consistent in all aspects
If readers like your blog, they will have certain expectations when they come back for more. So give them what they want! Make sure that you consistently deliver high-quality, valuable content formatted in an accessible and carefully considered way, and you can’t go too far wrong!
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