If you want to engage your customers, give people a great idea of who you are and what you stand for and get your brand personality across easily, then creating video content can be the way to do it.
Video content is used on social media for many different purposes. If your business could create how to videos, FAQ videos, brand stories, instructional videos, or interviews then using these to market to your intended audience could see your engagement, brand awareness and revenue soar.
The popularity of video content has hugely increased over the last decade and is showing no signs of slowing down. In fact, YouTube has 2 billion users across the globe and 79 percent of people who use the internet have an account.
In short, people love to consume video content, and if you can create compelling, relevant and high-quality videos, you potential reach is huge.
SO what are some essential tips that businesses can use to get them started?
Select the right platforms
When it comes to curating and posting video content, you should first decide the most appropriate social media platform to post on. you should consider your target demographic. If you audience is quite broad, Facebook can work well, where a younger audience would be best reached on Instagram or Snapchat. If you want to amuse, then TikTok could be your best bet. Think about who you are trying to reach and why, and make sure that you understand what format and specs you’ll need to create your video to ensure you don’t have any problems when trying to upload it.
As a rule of thumb keep them short and to the point
unless you have a specific reason to make a long video, try to keep them as short and to the point as possible. If your video runs on too long or you include too much waffle you run the risk of loosing your audience before you have got your message across or given your call to action to motivate them to act. Keeping videos around 1-2 minutes long will ensure you hold your viewers attention span while also giving you time to convey your important points.
Optimize videos for mobile devices
Around half of all videos are viewed via mobile so it’s important that if you want to post video content on social sites that you have considered this and made sure that you have taken the time to make them mobile-friendly. To do this keep graphics simple, make sure any text you indulge will be readable on a small screen. It’s also important to ensure that your message comes across without sound as some people choose to view videos with the sound turn down when they are accessing them in public spaces.
Don’t do them just for the sake of it – think about the who and the why
Making sure that your video has real value before you post is essential. Think about who you are directing it at, and why they would want to see it. Purely creating content that promotes your business won’t necessarily be well received. Instead you need to consider how you can answer a question, resolve a problem, appeal to the senses and emotions and strive inspire and entertain. Do this and you will be on track to ensure your videos are watched over and over again.
Have a measurable goal in mind
Your video must have be for a purpose, the success of which should be measured. If you can use analytics to measure how many views, how many likes, how many clicks, how many shares and so on, you’ll be able to track how well each of your videos are doing and adjust your next ones to ensure they are even more well received.
Creating video content for your business is a great way to increase your reach, create brand awareness, and offer real value to your customers and potential future customers. So if you aren’t making videos already, perhaps now is the time to start!