Writers need to create solid, robust strategic marketing plans for their book. Those who don’t, don't stand a chance, it really is as simple as that.
Many writers, however, find this the hardest part of their job. And it’s no wonder. When we signed up for this writing malarkey it’s because we had a story to tell and we simply wanted to be able to tell it. Getting to grips with Tweeting, creating author websites, and understanding how SEO works were not something we had considered would be part and parcel of the job.
However, any writer who is serious about their writing knows that if you want to stand out from the crowd, build your following and sell your books, you need to be up for marketing it.
The good news is that all marketing doesn’t have to be complicated and technical. Dare I say it, some of it can even be fun! So with that in mind, below are some easy marketing strategies that every writer should try their hand at.
Developing your brand
An author brand can help you present a professional image and connect with your fans. Think about how you want your readers to perceive you and your work and then make decisions on everything from your website color scheme to the kind of content you’ll post around this. A brand should represent who you are, what you stand for, and help you become easily recognizable to readers.
Using social media to your advantage
Learning how to navigate different social media platforms to promote your work is a no brainer. These powerful platforms are used by huge proportions of people all over the world. Learning how to set up and manage social media accounts is just the start. If you dive deep you can learn how to create successful promotional campaigns and adverts that will drive traffic to your website or Amazon page and really bout these sales. It can also help you gain a much bigger readership and following which is so important if you want to impress agents and publishers.
Creating a free eBook
Creating free resources is such a good idea. People love getting something for nothing and if you have this lead magnet on your site and can promote your offer through social media you are bound to get more contacts and will be able to expand your email lists.
Guest blogging is another great way to attract more attention and gain a following. It can be so hard to get readers interested in your content, but those with well-established blogs are often happy to post well researched and relevant blogs on their sites and give you credit and link back to yours. So if you are just starting out, this can be a fantastic way to get noticed.
If you begin with the above, you might find that your email list grows and with it the number of books you sell. Marketing doesn’t have to be a painful process, but it is a necessary one. So start with these and see how you get on, you never know, you might actually enjoy it!
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