How To Price Your Book On Amazon

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Deciding how much to sell your book for on Amazon kindle can be tricky. You want to be competitive, you want to sell books, but at the same time, you don’t want to sell yourself short. 

Self-published authors often agonize over how much to sell their book for. It is worth taking your time to consider the practical aspects, and your personal goals for your book, as well as familiarise yourself with the rules that Amazon sets. In short, research is key. 

So to set the price right for your book to can ask yourself the following questions. 

What do similar books sell for?

Do some research around books that are in the same genre and are in a similar vein to your own. Consider the length, and also how well-known the author is as these factors will also play a part in how much the book sells for. You also need to understand the price differences between Ebooks, which are usually priced below $5.99, and paperbacks which can sell for anything between $9.99 and $19.99. Hardbacks are typically more expensive but much harder to price. Amazon has rules about how little or how much you can price your book at, so it’s important to familiarise yourself with these too.

How important are royalties to me?

At the end of the day, every author would hope to sell their book and make a lovely big profit. But understanding how important royalties are to you will affect the price at which you sell your book. If you are more driven to make a profit you need to remain competitive and be aware of profit margins which will affect whether you choose to print on demand or bulk print your book.

Do I have a robust marketing strategy?

Your willingness and ability to market your book is going to make a massive difference in terms of sales. The higher you price your book the harder it will be to persuade potential buyers to part with their money for it. If you have a lot of followers already or are writing about a pic that is currently popular or your book helps lots of people, this will promote buyer confidence and therefore you can probably feel justified in pricing your book at the higher end,

Should I consider how much I have spent?

The simple answer to this is no. How much you’ve already spent on creating your book is irrelevant and shouldn’t affect where you pice your book. Self-publishing properly does have costs associated with it, but these can’t be simply passed on to your readers. 

Will a lower price cause distrust?

There are plenty of reasons why a book might be priced at the lower end of the scale and this will not necessarily cheaper your book. Your strategy might be to ensure that your book appeals to budget-conscious readers, and there is nothing wrong with that. 

Pricing your book isn’t something you should do off the cuff. Research and careful consideration will ensure you price your book enticingly and reach your goals for success!

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