If you are hoping to grow your email list you need to be persistent. Building up a following of loyal fans who are interested in your work and willing to receive information and promotional material from you takes time. However, if you put lots of time and energy into building your list, you’ll come away with an army of ready and waiting fans, and every time you have a book launch or reading or any other event or release related to your work, they will be there to support you.
Facebook is just one of the platforms that authors should be using to help them grow their lists. Some may think that Facebook doesn’t hold as much clout as it used to in the social media world, however it’s still one of the most used platforms and is a great place to start.
While TikTok dances and Snapchat filters are becoming ever more prevalent, Facebook still boasts well over 2 billion monthly active users, and with 1.73 billion people visiting the social media platform daily (Facebook, 2020), it’s well worth spending some time familiarising yourself with Facebook as this could well be an untapped goldmine for your author marketing efforts.
Around 65% of Facebook users are under the age of 35 so if you have written a book and your target audience is young adults, Facebook could be the ideal place to find readers.
Using a combination of Facebook marketing and email marketing to make the best impression. Email marketing is one of the oldest methods of selling and promoting to potential customers and yet there are still around 4 billion email users with this figure expected to increase.
Smart authors will leverage Facebook to discover new leads and to connect with potential customers by establishing relationships via this social media platform. You need to ensure that you have a smart-looking author page set up including your author profile picture, cover image, and about section. You also need to ensure that your Facebook page includes a clear signup link so shoe who are interested in finding out more about you can do so with ease. It’s actually best to create a separate signup page to direct people to as this gives more stope to play around with the design and curate a URL that’s memorable. When you create your page you should consider your target audience and how to convince them to sign up, put yourself in their shoes, and imagine what would inspire you to give away your personal details. Would it be great content, making them laugh? free stuff? A lead magnet (something for free) can be a highly effective way to make people interested in signing up.
Facebook is fantastic for finding groups and online communities that are interested in the same kinds of subjects your book touches upon. Find groups that are fans of the genre by using keywords in Facebook’s search bar. You can look at how many members each group has to determine its popularity and then chose to join with the purpose of engaging people and building meaningful connections. Obviously, your end goal is to promote your work, but don’t do this right away and wait for a relevant and opportune moment rather than forcing it in
You can curate a giveaway on Facebook which enters people into the draw providing the sign-up to your list. Make sure that your prize is something exciting and worthwhile and this can be one of the easiest and most effective ways to get more signups.
You can also use Facebook to showcase newsletter previews. This allows readers to see the kind of content you’d be sending them if they were to sign up – kind of like a try before you buy type of deal.
Last but not least, you can also use Facebook's paid advertising feature to draw attention to your mailing list. Create engaging advertising campaigns that will draw your readers in and get them clamoring for more. Obviously, you need a budget to do this successfully, but it should be well worth it if done right.
There are many strategies you can use to grow your email list via Facebook. Use the above tips to help you and remember to keep on working on building your list – it really can make all the difference when it comes to boosting those book sales and curating an awesome author brand.
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