Getting your content to rank on Google can be difficult. There is lots of competition and Google can change what it likes at the drop of a hat meaning that you always have to stay on top of the trends to ensure you are in with a chance.
Saying that, there are some things that are likely to remain consistent, and if you get the basics right you have a much better chance of ranking in Google, and you can just tweak accordingly when new algorithms are announced.
So here are some of the basics that you should implement every time you create a page on your site.
Optimising the homepage title
The best way to come up with a homepage title is to think about the information you are trying to convey to the people who visit it. What is your main focus here? You have 60 characters to use – use all of them, but don’t go over or under if you can help it as keeping your title the optimum length is another pro in Google’s book. Make sure you include your keywords in your page title and try to put them first.
Optimising your meta description
You should also add your keywords into your meta description, but be careful to avoid keyword stuffing. Your meta description is what searchers will read in the results pages so it is important that it is informative and creative and interesting too. Keep your description between 130 and 155 characters.
Creating your H1 tag
Every page on your site should have an H1 tag and include your keywords here too.
Break up your content with images
Make sure that users and greeted by a massive wall of text when they arrive on your site. Instead, make sure that you break up text with interesting visuals to entice your reader in and keep them on the page. The more visually appealing your site is, the more likely users will stay and want to explore it further. Make sure your images all have ALT text describing them and try to naturally fit your keywords into your ALT text too. Remember that search engines aren’t able to read text embedded within an image.
Include structured data
Structured data is data that describes data for the purpose of helping search engine crawlers. Google might use structured data in its result pages, for example, rich snippets – you are likely to achieve higher click-through rates if yours are selected.
Optimising your content
Of course, all pages also need to have content and you must ensure yours is optimized for SEO. you can do this by making sure you include your keywords, breaking the content into headings, and writing your content so it is clear, interesting and informative, and obvious as to what it is about. You can include links to another relevant site, or internal links to help guide users through your website.
Check page loading speed
Another aspect Google will consider is how fast the page loads. Check your page load speeds to ensure they are fast loading. You can do this using Google lighthouse.
Create a mobile friendly site
Finally, ensure that your web pages look good on mobile and are intuitive and easy to use for on-the-go devices.
Homepage SEO is crucial for any business with a website. If you want to ensure that the pages on your website rank then following the tips above is a good place to start.
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