If you want to make the most of your blog you need to make it stand out. How do you do that? By employing marketing techniques and strategies that will ensure your blog gets noticed. The competition is fiercer than ever, and while you may love writing about the topics you are passionate about, it’s a big investment of your time to keep churning out consistent content. So why not strive for success?
Here are some useful tips for marketing your blog that should help you beat the competition.
Tailor your content for a particular audience
Being too general can mean that your blog appeals to no one. If you instead tailor your content to a very specific audience you are far more likely to capture their attention. A successful blog relies on its readers, so find that little pocket in the blogosphere that you can carve out as your own.
Be unique and authentic
If you are too sales-y or fake or forced, it will shine through. Instead, be genuine and humble and try to write about things you really care about and because you think it will provide value to others in some way. If you make this your main principle you can’t go too far wrong.
Being a little controversial and stirring up a debate from time to time can do the popularity of your blog a big favor. So make sure your opinions are heard, just be prepared that not everyone might take favorably to them!
Write guest posts
Guest posting on more popular blogs is a great way to get your name out there and noticed. So if you aren’t quite where you’d like to be in terms of followers or subscribers, ask more reputable blogs if you can write them a guest post and you’ll gain some great visibility.
Have clear CTAs
If your aim is to get people to subscribe to your blog, don’t be shy in asking. If you hide your CTA's where no one can see them you can’t blame anyone but yourself if you don’t reach the goals you set for yourself. It’s OK to ask people for something if you are providing them with great content, so just do it.
Utilise social media
When you write a great post, don’t just leave it sitting on your site, do something about it. Make use of social media platforms to ensure that your post is seen by the most amount of people possible.
Find your long tail keywords
Long-tail keywords are the ones that will get your blog found. So it’s well worth your time conducting some research around the best long-tail keywords to focus on in your blog.
These tips will help your blog get seen and read by the right people. So if you want to boost your blog then make sure you use these strategies to do so.