How to Self-Publish a Book: 7 Steps to Bestselling Success

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If you are ready to self-publish your novel you need to learn how to do so to give yourself the best chance of success. If you don’t take time to fully understand the steps you need to work through to ensure that you’ve done everything you can to ensure your book is well received.

With that in mind, we’ve created a simple step-by-step guide to enable you to feel confident when you self-publish your book.

Here are 7 steps you need to follow:

Write your book

Naturally, you can’t publish your book without writing one! There are so many lessons to learn when it comes to book writing and you need to learn how to create compelling characters with engaging story arcs, develop your world and ensure that your plot is watertight.

Edit your book

You should self-edit as much as you can, and go through various rounds of the editing process to ensure that not only you have created the best possible story, but also eliminated as many errors in your text as possible. Once you feel you can do no more, hire a professional editor to give your manuscript that final polish that will elevate it above the competition.

Cover design and formatting

Hiring a professional to design your cover and format your script so it is in the right shape to be self-published is essential. You cannot design your own cover unless this is your job. This will cost you, but there are plenty of options that aren’t expensive but will still leave you with a cover that’s suitable for your book and will appeal to your target audience. 

Create your marketing plan

You need to create a robust marketing plan before you publish your book. If you wait until after publication, the interest could peter out before it has even begun. Create a solid marketing strategy that stretches out for at least the first year after publication. There is lots you can do and keeping the momentum up is imperative. 

Self publish as both a print and an eBook

The option to print on demand has made getting a physical copy of your book in your reader's hands so much easier. While before you’d have to pay upfront to have copies of your book delivered to you and sell them yourself, you can now opt for the print-on-demand option. Making sure that your book is available as both a print and eBook will give the best possible choice for all of your readers.

Understand how to Kindle store works

Almost every self-published author chooses to have their work printed on Amazon’s KDP meaning it's available through the kindle store. But it’s not a case of simply uploading your book and pressing publish. If you want to truly make the most of having your book available on this platform, you need to learn as much as you can about it. Take your time to understand all of the features and benefits to ensure you display your book in the best light, and it’s easy for readers to find it. 

Execute your launch 

When you have completed all the above, you need to launch your book. The first few weeks after publication are arguably the most important. So preparing a fantastic launch is crucial. Create a timely book publicity plan and include things such as interviews, getting reviews, doing readings, and appearing on podcasts. Create a media kit and make sure you do lots of promotional work in both the lead up to your launch date and after it too.

By following the above you can rest assured that you have done everything in your power to self-publish your book successfully. Remember that knowledge is power, and the more you are willing to put into educating yourself about the self-publishing and marketing process, the better chance you have of becoming a bestselling success!

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