Every published author would like to sell more books. However, it’s a goal that’s pretty challenging for most. Getting your book written and published is tough, but the far greater challenge is finding readers and persuading them to buy it. In short, if you aren’t willing to make an effort to promote your novel, no one will know it is there.
So how do you successfully makes a book?
Discover your readers
To get people to buy your book, you need to understand what kind of people would be interested in it. Your readers aren’t everyone, and the more specific you can be about who they are, what they want, and how they shop, the easier it will be to plan and execute your marketing campaigns successfully.
Selling books is an art and the more you are willing to put into it, the more likely you are to persuade people to buy. One of the angles you can try is to try and connect with people on a personal level, and to do that you need to share details about yourself. Readers love feeling as though they know the authors and will be intrigued about who the person is hat wrote the book – so be prepared to share if you want to see those sales soar.
Take advantage of all social media platforms
Getting to grips with social media can be challenging, but they offer a wealth of opportunities for book promotion. The savviest authors amongst us will have a strong presence on every social media platform and a strategy to ensure they keep their social media presence current and engaging.
Use your author website
Your author website is a base to promote yourself and your work from. Create a strong author website and update it with valuable content to create a professional impression that will get you noticed by your readers.
Create valuable content
People are more likely to buy your book if they feel like they are getting something out of it. The more valuable content you can produce for free, the more interest you’ll attract, and once people land on your site you can then guide them to the point of sale.
Optimise your Amazon author page
Your book will only sell if people find it, so learn how best to optimize your Amazon author page and listing so that it appears in front of potentially interested parties.
Contact shops and libraries
The more outlets where you can get your book listed the better. Work to get your book accepted by the trade, but also approach independent bookshops, local libraries, book groups, your alumni, and more to help find other avenues to sell copies of your book.
Master digital marketing
The more you know about digital marketing, the better. Some aspects of digital marketing to master include:
SEO – search engine optimisation to make your site, and your work appear higher in search results
PPC – pay per click advertising to create and publish successful marketing campaigns
Content marketing – using well written, optimised content to promote your work
Link building – creating internal links and backlinks to raise the authority of your site and awareness of your author brand.
By following the above, you should see your book sales increase. Do you have any great tips on how to sell more copies of your book? Share them with us today!
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