The Advantages Of Selling Via Your Author Website

There are many ways to sell your book, and one of the most effective is via your author website. However, many authors find the idea of setting up and maintaining an author website a little daunting. Doing so, however, will give you an advantage over your competitors and give you a fantastic platform from which to sell your books.

The advantages of selling books via your own website are numerous; lets take a look at some of them:

You keep all the profits

The primary and most exciting benefit when selling via your author site is that you get to keep all of the profits. When making sales via third parties such as Amazon, they will take a commission for each book sold. With every book you sell yourself, you can keep 100% of the sale price, so it just makes good business sense to try and maximize your profits this way.

You have complete control over the buyer journey

When a potential customer lands on your website, you have an opportunity to provide them with a great customer experience. You can also take control over how they navigate through the site and make sure that they stay long enough to become excited by the prospect of buying your novel. Learning how best to set up the various pages on your site to guide visitors through it to the checkout is satisfying. It is also a fantastic way to learn what works and what doesn’t so you can perfect a seamless and compelling route from wherever they land on your site to completing their purchase.

You have complete control over how your book is presented and offered

Your author’s website is completely unique – so make the most of this opportunity and make your book stand out and your site so memorable that customers will want to return. You can make your book so appealing to customers they’ll find it impossible not to buy it. When selling via third party sites, you are very limited, but the sky is the limit on your own site, so it’s time to get creative.

You can capture the buyer’s data for later marketing

You also have an opportunity here to capture valuable data, encourage newsletter signups, and get visitors onboard so you can contact them again when your next book is out!

There are many different ways you can sell books via your site, and you can integrate with bookselling platforms such as Podia, Selz, or WooCommerce to do so. It’s a good idea to research the various benefits of each. Still, the best ones will allow you to see ebooks and digital products all in one place, build product pages, sell online courses, manage email marketing campaigns, add useful features such as ‘buy’ buttons and manage and market your products.

Making an effort to set up a section within your site to sell your books is a smart plan. So make sure that you take the time to do this as the advantages are well worth the effort.

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