If you want to make sure your market efforts aren’t in vain it is important to communicate effectively. Without effective communication, your messaging could be lost, your campaigns dismissed and all the time and effort you put into curating different types of content marketing, wasted.
To communicate effectively with customers and potential customers, you need to understand them. You need to know what motivates and inspires them, what turns them off, what problems they have, what times of day they are most active online, and so much more. The better you know your target audience, the more relevant you can make your campaigns and the more successful they will be.
So what are some things you can do to identify your target audience and get to know them better? Here are some exercises you can try to help kickstart the process.
Create customer persons
A great starting exercise is to create an ideal customer in your mind. Ask them questions, and really build a personality and identity for them. You can create lots of different customer personals that you think might be interested in your product or service and then build campaigns to target each of them.
Conduct surveys regularly
The easiest way to get to know your target audience is to ask them questions. By conducing surveys you’ll get a fantastic insight into your audience and how best to approach them, so make this a regular part of your marketing strategy.
Ask a simple question
Sometimes a single simple question can give you powerful insight into your customer base. You are also way more likely to get responses. So if you are deciding between two options or avenues or just want to know customers like something you’ve done or a new product you’ve launched you can ask then question and learn so much from the response.
Ask for feedback
Asking for feedback not only gives you heaps of great intel into your customer base and target audience, it also shows them that you care. Once you have gathered your feedback be sure to take action otherwise you’ll soon get called out on it.
Check out competitors
Your competition is also a good place to check out. Monitor their campaigns, look at their language and the imagery they use and try to decipher the kinds of customers they are targeting and use this information to create even better campaigns of your own.
Use Google Analytics and Facebook insights
Gathering and analyzing data can provide you with highly valuable insights into your customer behavior as well as useful and specific information about who they are. Use Google Analytics and Facebook insights to pinpoint your customer demographic, and what kinds of things they have in common.
Doing the above will help you get a fantastic insight into what your audience wants, what challenges they are facing and what motivates them to buy. So next time you are creating a marketing campaign make sure you get to know your audience first – it will make all the difference!
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