Link building is difficult to get right, but if you do, your efforts will be massively rewarded. Having links from relevant, trustworthy sites back to your own can improve your SEO and bring in new customers from different sources, as well as making your brand more visible and appear more trustworthy too.
But how can you improve your link building efforts and outreach campaigns to get better results? Looking at where you have gaps and could gain more link prospects alongside revising your email templates to make them more effective can make all the difference.
So how can you implement better link building strategies?
Do your research
Research is critical when it comes to successful link building campaigns. You need to find websites that are not only relevant to your business, but also are high-performing. While there is no harm in getting linkbacks from less prominent sites (and probably a lot easier too) if poorly performing, untrustworthy sites link to yours this will have a knock-on adverse effect – so in short, be picky about who you target.
Reach out to them
When you initially reach out to a link prospect, you need to make sure you give yourself the best chance of success. Using an email template is fine if you've got thousands of potentials, but it’s tough to make a template look like an individual email, even though you can add in fields to personalize it. People with high-performing websites such as influential bloggers, for example, are going to get inundated with requests like yours. If you can’t even be bothered to write them a personal message, this may make them less likely to work with you. It doesn’t hurt to boost their ego a bit either!
Offer an incentive
It’s rare to get something for nothing these days, and because of that, it is important to think what you can offer those you reach out to in return for them linking to your site. You could offer to guest post for them, or return the favor by including their link on your website. Think carefully about what they might need or want from you. Unfortunately, in many cases, it’s cold hard cash so you might have to be prepared to do some negotiating to make it worth your while.
If a prospect doesn’t reply you shouldn’t give up right away. Getting the balance right between gently nudging for a response and hassling can be a fine line, but there is no reason not to follow up a second, even a third time. Be persistent and always make your messages thoughtful and personal if you want a positive response.
Analyze your results
Lastly, as with all digital marketing efforts it is so important to be able to analyze your results. Understanding why one link building campaign worked well and another didn’t is key to your continued success. Have a process in place to ensure that you can get down to the more delicate points of what is working well and what needs further attention and you’ll keep building on successes and boosting your business as you do.
Link building is one of the most challenging areas of SEO, but by focusing your efforts on it and refining the process, you can improve your success rate and reap the rewards that come with it.
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