There has never been more competition when it comes to getting your content noticed, and people have less and less patience for poorly written content, clickbait, or that which doesnï¿½t answer their questions and address their needs.
Great content can build trust in your brand, generate new customers, and breed loyalty in old ones, drive traffic to your website and much more, improving your SEO in every way.
So what are the top tips for writing SEO-friendly content in 2019? Letï¿½s take a look at some of them:
Using targeted keywords to find a receptive audience
Writing great content is one thing; finding the right people to read your content is another. Even the most intelligent, on-trend, well thought out piece can fall on deaf ears if you donï¿½t take the time to specify your audience and do everything in your power to reach them. Use targeted keywords to connect with those people who are searching for those specific terms. If you understand what kinds of information they are craving, why they need it, and what they search for when trying to find it, you can be sure your content will reach them and satisfy them too.
Pay attention to readability
In the past, content creators have been so focused on their keywords or messaging that they forgot to ensure that the information was presented in an accessible way. Again this comes back to knowing your audience and understanding how they like to be addressed, but perhaps more generally, also to readability. Break down big chunks of text, use simple language and short sentences. Make the most of headings and subheadings, Be direct and clear without being too stuffy or over-intellectualizing your points. Do this, and you are likely to see the content you create steadily rise to the tops of SERPs. If a reader stops to read your content and stays on the page because youï¿½ve made a genuine effort to make it useful and enjoyable, this signals to Google that you are offering something of value and theyï¿½ll keep you at the top.
Deeper, more insightful content
It used to be that Google preferred short and sweet posts, and audiences preferred them too. In 2019 however, we are moving on to a clamor for more in-depth, detailed posts – ones that really explore topics with an intensity that has not previously been used, at least not as a way to boost SEO.
According to digital marketer Eric Enge, Google is ï¿½intensifying its focusï¿½ on content quality.
ï¿½We tracked the SEO performance of a number of different sites. The sites that provided exceptional depth in quality content coverage literally soared in rankings throughout the year. Sites that were weaker in their content depth suffered in comparison.ï¿½
Deeper content requires length, depth, multiple points of view, facts and figures, graphs and images, in-depth research, data, quotes, studies, references, links, interviews, and more. It needs to have both style and substance to impress Google, and the more attention you pay to the production of top quality content, the more attention youï¿½ll get from them.
Visuals will count
While crafting beautifully worded, valuable content is sure to help your SEO, choosing the right imagery to complement it will also be more beneficial than ever in 2019. Humans are programmed to notice images, and the impact of inserting thoughtful, relevant, quality images intoyour content can be significant.
Become an authority
Those at the top of their game (and therefore at the top of the SERPs) will take the time to learn and practice the craft of writing, to absorb information, to research their niches, to learn as much as they can. If you can strive to become an expert (however narrow your niche might be), you will become a trusted, and respected resource and Google will reward you accordingly.
Using the tips above, you should be well on your way to producing your best content ever for 2019, all the while building an excellent reputation, increasing your reach and boosting your SEO.
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