How To Boost Traffic To Your Website (Other Than Through SEO)

While focusing on how to drive your SEO makes serious sense for any business, it is also essential to look beyond SEO and determine other ways to drive traffic to your website. It is through a combination of smart SEO techniques as well as these that will give you optimum results and see your web traffic grow year upon year.

So what are the things that businesses should be paying attention to other than SEO to encourage more customers to visit their site? Let’s take a look:

Crafting excellent, varied content

Content is still crucial, and providing your customers with valuable, entertaining, and exciting content in a variety of formats can help boost engagement. Great content is more likely to be shared, thus naturally extending your reach, meaning new customers will find you more easily, and by keeping content fresh and exciting, you’ll encourage them to return to your website time and time again.

Create listings

Make sure that your business is listed in online directories. This can often be overlooked, but doing so will ensure that information about your business and links to your website are more visible and that visitors to these sites can find you more easily. Search for local, and relevant business directories and either add the details yourself or contact those that can.

Keep an active social media presence

By remaining active on social media, you will continue to keep a loyal following and hopefully grow and attract more fans to these platforms, who will then go on to visit your website. Promote your blogs posts, set up marketing campaigns, let fans know of offers, discounts of competitions, and you can help to encourage them to engage with you via social media. It’s also important to keep checking your engagement and responding to any comments, hopefully by encouraging customers to go through to your website.

Guest blogging

Guest blogging can be a fantastic way to reach new audiences, to build your reputation, and to increase web traffic. Contact relevant bloggers and offer them content in exchange for a link back (which will also boost your organic SEO at the same time)! You can also invite others to guest blog on your site which will not only provide more content, but they’ll also promote the content on their own site, thus exposing it to all their fans too.

Use LinkedIn

LinkedIn can be a useful platform for relationship and brand building. Use it to connect with like-minded professionals and encourage them to learn more about who you are and what you do by visiting your site.

Use email marketing

Email marketing can still be an effective way to drive more people to your website, so it is imperative that you don’t forget about it. An effective email campaign can get more signups to your newsletter, can make customers aware of offers and can encourage them to visit your site.

Host webinars

Hosting webinars can be another great way to boost your web traffic. If you have an area of expertise you think would be attractive to others, why not set up a webinar and ask people to join? Your insight and knowledge could be hugely valuable to your target audience and is also a fantastic opportunity to show off the products and services your business offers too.

While this is not an exhaustive list of tips to drive traffic to websites, it is an excellent place to start. So if you are hoping to get more visitors to your site, give the above a go and see what an improvement it makes.

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