Having great ideas for content is one thing, but what do you do with them? While you might have done all your research, know your target readers and even where you want your content to appear, it’s never quite as simple to ensure that your content marketing is successful.
Luckily there are lots of excellent content tools out there that can help you not only come up with relevant, valuable content, but get it seen by the right audiences, measure it’s a success, and provide you with useful insights so you can keep getting better and better.
So what are these magical tools that will boost your content strategy and your business? Let’s take a look at some of them.
Google Keyword Planner
Google Keyword Planner is an easy-to-use tool that pretty much does what it says on the tin. Using this tool you can identify target keywords, long tail keywords and those with less competition that might work well for your business. Your target keywords will also help inform your content calendar as you can build your ideas for pieces around them.
Moz also offers a useful keyword tool that can help you to get keyword ideas and data from different sources, as opposed to Google alone.
So once you’ve got your keywords, next you’ll need some ideas. When you are finding it tough to come up with relevant posts and articles you might want to take a look at Buzzsumo. This clever platform can help you come up with unique ideas that are engaging and relevant. You can also use this tool to identify outreach opportunities for your content too.
All you have to do is input the topic, domain or keyword into the search bar and you’ll be rewarded with a list of popular links from that search – it's as simple as that.
Google Trends is another helpful tool for content strategists and can help you work out what’s creating buzz, what’s sparking people’s interests and the kinds of things they want to know. Using this data you can craft perfectly pitched pieces of content that are readable, shareable and on trend.
Quora can also be a helpful tool as this provides lots of information on the kinds of questions people are asking. This is important to know if you want your business to be the one that provides the answers to them. Quora is also a great place to start asking your own questions which can provide valuable data about what people know and don’t know, their preferences, problems, and desires.
These helpful tools are all going to help inform your content strategy and help you pull together a content calendar that’s relevant, informative and engaging. So next time you are stuck for content ideas, use them to help you find inspiration once more!
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