You might have heard the expression people shouldn’t ‘judge a book by its cover,’ but have you ever heard the phrase ‘never judge an email by its subject line?’ No? That’s because it doesn’t quite ring true.
In these contemporary times, people are busy than ever, they are time-poor and aren’t interested in wasting a single second of it. If we do have a moment to check our inboxes, we often find that we are inundated with emails that are of little or no relevance to us, and we barely give them a second glance before sending them straight to the trash can.
So, being a business person who has spent many an hour carefully crafting an enticing marketing email, you need to make sure that you pay vast amounts of attention to what you are writing in that subject line to ensure you capture the recipient’s attention and that they click to find out more.
But how do you do this? Here are some helpful tips
Create a sense of urgency
Fear of missing out can be a powerful way to ensure that your email gets read. Capture a sense of urgency, tell people that if they don’t take action and find out more immediately, they’ll miss out because something is time-bound or scarce. Doing so will compel people to act.
Sometimes being a little mysterious can work in your favor. Think of a subject line that will pique their interest and will appeal to your reader based on your knowledge about them, at the same time don’t give everything away, and try to use intrigue to entice them to open it.
Make an offer
Sometimes a good email subject simply contains a clear offer which will be irresistible to those who receive it. If you know that you are doing a promotion or offering a discount that will be of interest to your readers than make sure this is obvious in the subject line. In doing so, it is essential that you follow through on your offer and let people know how to take advantage of it simply and easily with few or no strings attached.
Keep it personal
Remember that each of your email subscribers has slightly different interests, likes and dislikes, and so on. Taking the time to find out these and tweaking your subject line accordingly, can make a huge difference when it comes to the number of people who decide to open it. Making sure it is relevant and send at a time that doesn’t interfere with other activities they might be getting on with can also help ensure your email reaches them at a time they might be more responsive to it.
Other email marketing tips
Keep your subject line short and catchy. Use a familiar sender name to help create trust and build your reputation; the no-reply sender name is often ignored. Don’t make promises you can’t keep or you might get blocked and try to make people feel special!
Writing a compelling and effective subject line isn’t always easy, but taking the time to do so will help to ensure that you have more success with your email campaigns, so it’s well worth taking the time to do so.
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