Social media can be an invaluable tool when it comes to marketing your business online. There is nothing more powerful than word of mouth marketing, and social media is like one big waterfall of conversation where you could be the next company everyone is talking about – but you need to make sure it is for the right reasons.
Social media can have a direct impact on your sales figures and is a great place to pick up new leads and turn them into lucrative and loyal customers.
But so many companies just aren’t selling themselves on social media in the right way, with sales pitches falling flat and leads disappearing before you’ve even had a chance to woo them with whatever fantastic product or service you’re offering.
So rather than focus on what to do, we thought we’d look at some of the deadly sins of online marketing and examine what businesses should make sure they avoid to maximize sales and keep their customers happy.
You aren’t listening
Before you start designing a kickass marketing campaign, it is essential to ask yourself one question. Have you listened to what your customers are telling you? Without doing your research and asking questions you are unable to produce a sales pitch that will grab your customers attention and make them interested in what you have to say.
You are wasting time
If you are too scared to get down to the nitty gritty, your sales pitches are likely to be less successful than you'd hoped. It’s OK to be transparent about the fact that you are here to sell something, and if you beat around the bush too much, your potential customers will have lost interest before they’ve realized what a brilliant offer you were trying to entice them with.
You aren't sincere
When businesses aren’t honest, don’t care about their customers or are only in it to make as much money as possible no amount of false promises and glamourizing will cover the fact. If your customers don’t feel that you are genuine or trustworthy they won’t buy from you; it’s as simple as that.
You're not smart
You have so many tools available to you to provide you with valuable customer insights which can help you to understand your customer behavior better, identify potential new audiences, improve your reach, modify what works and what doesn’t and build an intelligent, successful content strategy with proven and long-lasting results. Make sure you use everything available to you to be as smart as possible. They pay off will be significant.
You’re not following up
It’s so easy to put all your marketing efforts into gaining new contacts that you forget to follow up with those that bite. Remember a new customer is a fragile thing, they have to be coaxed, they have to be cared for, they have to be made to feel secure. Make sure you put effort into your new customer relationships, the more you do, the more likely they’ll turn into happy and satisfied customers.
These fundamental mistakes that salespeople make when selling online can lead to your sales efforts continuing to disappoint. Use the above to make sure you avoid these mistakes and leverage the power of social media to see your sales soar.
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