Hiring an SEO agency can be a fantastic way to help boost your business’s visibility, reach new customers, generate leads and increase sales, and letting someone else take care of your SEO needs frees up your valuable time to do what you do best.
However, making sure you hire the right kind of SEO agency is essential, and asking intelligent, thoughtful questions will help you decide if they are right for you.
With that in mind, we’ve come up with a list of helpful questions that you can ask before you decide to work with them.
Initially, you should ask:
Can you give me a break down of the exact services you will provide, and how many hours you will work on each?
What are the deliverables for each service you provide?
Can you give me details of any technical aspects of the website you intend to audit and fix?
To start with, how many pages of our website will you optimize, and then what is your target going forward?
How many new landing pages will you create on our website each month?
How many backlinks from other, credible sources can we expect each month?
How will you present analytics and reporting to us?
An agency may be able to give you a precise plan for the first few months, but any good SEO agency will know they may have to be flexible and change the strategy depending on what’s working and what isn’t. When it comes to good SEO and improving your reach it’s not a ‘one size fits all’ approach for all businesses, so being able to recognize and adapt accordingly is essential.
What will you do to optimize our content? This is important as optimized content is one of the most effective ways to boost SEO. An excellent agency will be able to tell you exactly how they plan to optimize your content, so you appear in relevant search results and are found by customers who are looking for the types of services you offer.
What’s your backlinking strategy? Having strong backlinks signals to Google that your website has proper authority and so will boost it above your competitors. However, it is a case of quality over quantity as tonnes of spammy links from low ranking websites will do more harm than good. Make sure an SEO Agency can tell you exactly what their plan is – they should be able to explain what makes a good quality backlink and have a database of placement opportunities or be at least willing to create one.
Are you also working with any of our competitors?
If an SEO agency has experience working with other businesses in your industry, this can be an advantage. However working with your competitors could lead to conflicts of interest, and if your competitors are paying them more, they have more incentive to do a better job for them over you. If they aren’t working with your competitors, ask them about the kind of experience they have working in your industry so you can be assured they at least have a good understanding of what it is you do and who your customers might be.
How much of our time is required?
An SEO agency will need you to work with them, provide them with information, sign things off and so on. How much time you and your team need to spend on things depends on what you have agreed with them, but it is important to be clear. If you don’t want to be troubled by any SEO matters you need to be willing to give over control to the agency which you may not feel comfortable doing. At the same time, if you find a few months down the line that you are still doing way too much, you might regret not clarifying this point to begin with.
Can we see some case studies and testimonials?
A good, reputable agency should be able to provide you with case studies that prove they can improve a business’s SEO. Testimonials from other satisfied clients is also a must.
Is there an out clause?
Make sure you don’t sign your life away with your SEO agency. You should both be able to walk away if the relationship isn’t working or you are not satisfied with results. Providing you give agreed notice there is no reason why a good SEO agency shouldn’t agree to this.
Remember, hiring an SEO agency that fits with your business vision and needs is essential and asking the right questions will ensure you hire a professional and effective agency that is dedicated to delivering results.
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