Launching an ad campaign on LinkedIn can be an effective way to boost your business.
Here’s how to do it:
Optimize your company profile
Before you get started, you need to make sure that your LinkedIn profile is the absolute best it can be. Make sure all of your information is up to date but also that it is evident what kind of business you are in, and what you can help your potential customers with.
Your profile should be ultra professional and show off all your assets, but also friendly and approachable too. Your company page should include details such as the name of your business and web address, logo and a short but well-written ‘About Us’ section.
Remember LinkedIn is very good at SEO, so it is essential to make sure that you optimize the page with this in mind. Use keywords and search terms in your business description – if you can do this cleverly, you are more likely to show up in Google search results.
Start posting content
Before you are ready to launch your ad campaign, you need to start posting content on your LinkedIn profile. Now, this may seem like a lot of effort, but it does make a difference to how successful your campaign will be. Competition for posting good content on LinkedIn is so much less fierce than on other platforms, so it’s a great way to boost your businesses profile. Share your content as often as you can, and again try to optimize it for maximum effect.
Creating your campaign
You can create a LinkedIn ad campaign via the campaign manager. You have to name your campaign and specify a goal, then set your targets. Setting your targeting is where it gets interesting as there are so many filters to chose from. This is why LinkedIn can be such a powerful platform for B2B marketing – because you can be so precise with who you want to deliver your ad to, and this can make all the difference.
Keep your goals in mind
When launching a LinkedIn ad campaign, it is essential to keep your goals in mind. Are they primarily to make people aware of who you are? Or is it perhaps to get more hits on your website? Or, ultimately is it to increase your sales revenue? Making sure you are clear on this is hugely important.
Setting your budget is also crucial. There are two different pricing models to choose from, namely CPC (cost per click) or or CPM (cost per mille, or cost per thousand impressions). Setting your daily limit means that you won’t ever go over a certain amount so you can make sure that your ad campaign always stays within budget. You can also set how long you want the campaign to run for, or for it to run indefinitely if that’s what you would prefer.
Of course, just like any ad campaign, measuring results is hugely important so you need to make sure you can analyze your results and understand whether your campaign was a success. LinkedIn allows you to see some standard metrics which can help you decide whether continuing the campaign is worth it, and help inform you what to do and what not to do next time around.
LinkedIn is a highly underrated platform for B2B marketing and has so much potential. So if you want to give your business a boost, try launching an ad campaign on LinkedIn today.
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