Getting more clicks from Google Ads isn’t easy. In a restricted number of words, you’ve got to capture the attention of your audience and keep it long enough to entice them in and make it irresistible to want to find out more.
You have to do this all by writing a catchy headline, and a few lines of ad text. That’s it.
The limited space means you need to keep things simple. While coming up with a smart headline is great, it also needs to be clear – too convoluted or clever, and you’ll outsmart the very people you are trying to attract.
So how can you bump up your click rates through Google Ads? Here are some helpful tips.
Use precise numbering
29 or 9.7 is more interesting than 30 or 10. These more ‘quirky' numbers catch people’s attention, and they sound more believable too.
Make use of symbols
% # *è are all eye-catching, break up text and can help draw the attention of your audience into what you are trying to tell them via your ad.
Always include a call to action
If you don’t want those who see your ad to act or react in some way after seeing it, what’s the point? Always include a clear, obvious call to action – don’t try to hide what it is you want people to do.
Show them the money!
What you are offering should be as bright, bold and distinct as possible. The benefit needs to be clear. A discount, a prize, a sale – whatever it is that will entice those customers to your website should be at the forefront of every ad campaign you do.
Make use of location extensions
Local business can add location extensions into their posts – so make sure you include your contact details to make it easy for customers to reach you.
Paint a picture
While the space restrictions make this one tough, if you can capture peoples imaginations, you’ll pique their interest. Try to tell a story through your ad, include your benefit and make it so your audience can only find out the ending if they click through to your site.
The more a person trusts you and your brand, the more likely they are to buy into whatever you have to say. You can do this by offering guarantees, and no questions asked returns, or free trials, so you remove any risk before they’ve even begun.
Include a question
Pose a question in your ad, and you’ll find that people naturally want to answer it. Ask a question that’s relevant to your customers and promise them answers that are just a click away.
Create a sense of urgency
One of the oldest tricks in the book is to put a time limit on things. Whatever your benefit is, it should be available only for a short time. Limited stocks, one time only offers, and discount deadlines can help urge people to act now, so they don’t miss out.
So there you have it, some top tips to help create smart but direct ads that will maximize your click-through rate and boost engagement with your brand.
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