Simple Digital Marketing Tips For Small Businesses

If you haven’t got a big team or budget to market your business, there are still lots of things you can do. Here are some simple but useful marketing tips for smaller businesses:

Make sure your website is optimized for mobile

A website that doesn’t work on a mobile phone is a serious problem. So many people use their phones for browsing, shopping, and entertainment and if your website is slow or clunky when it loads on a screen not only are your users going to be unhappy, but you’ll also make Google unhappy too. That means lower search rankings for you making your site less visible to potential customers.

Write blogs that target the ‘long tail’

If you are going to invest time and effort into creating content make sure that it is as evergreen as possible. Older blog posts can still work for you and might be where lots of your traffic ends up coming from. So when you write a blog post try to think about how it will be important weeks and months from now. It’s worth bearing in mind to ensure that you get the most leverage out of it that you can.

Manage your Facebook Ads through Power Editor

Power Editor is a great tool to help businesses see what works and what doesn’t. This free page and ad management tool has loads of great features including optimized bidding, and excellent custom audiences options to help refine who sees your ads.

Use LinkedIn to market your business

Lots of businesses overlook LinkedIn and concentrate on other social media platforms such as Facebook and Twitter instead. However, not getting your business profile looking fantastic on LinkedIn and then using the platform to promote your business is missing a trick. LinkedIn is actually a great platform for SEO too and customizing your website links from your LinkedIn profile can help improve it by creating powerful back-links to your website.

Make personalized attention your USP

If you want your business to succeed you need to create a base of loyal customers. So if you are a small business make sure that you bother to thank your email subscribers, to keep in touch with your customers and send them incentives and offers from time to time and make sure that their shopping experience is as personalized and tailored to them as possible.

Use Twitter Ads help build up your business following

Twitter is an excellent platform to help build awareness of your business and creating a robust online presence is essential for any business. Twitter Ads can be helpful if you want to target Promoted Tweets at the followers of your competitors, for example, or if you want to gain the attention of industry leaders or the media.

Don’t forget about remarketing

Re-marketing is where you target your ads to people who have already connected with you. So previous customers or visitors to your site, people on your email subscribers lists or your social media followers. Doing so can help keep your business at the forefront of their minds and might be the boost they need to become a returning or even loyal customer.

Using these simple tips can really help to boost your business profile and widen your reach. So even if you are a small business and don’t have a lot of time or money to spare, make sure you try to follow the above and see what a difference it can make.

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