Monthly Archives: July 2019

We all know that keeping a blog going on your business website is a good idea. But do we really know why? It’s all well and good crafting regular blogs and publishing them on your site, but without doing everything possible to ensure your blog reaches readers, makes an impact, and helps to bring in […]

Engaging with Google is something all part businesses will do. It is the biggest platform from which you can reach your target audience and communicate with your customers. The more robust your organic traffic, the more visible you will be, and the bigger the budget you have to place paid ads, the better. However, ‘what’s […]

If you want to create a stir on social media, but don’t have a big budget to compete with larger businesses in your industry, what can you do? We all know that social media platforms can be beneficial when it comes to engaging with your customers, building your brand’s reputation and driving traffic to your […]

No matter what kind of industry your business operates in, it pays to have a social media presence. However, while many companies follow this advice, few bother to really understand how to utilize social media platforms to make them work well for them. They think just by posting the odd update, blog or image they […]

In the digital age, most businesses understand that creation of many different pieces of content in many different formats can be a successful marketing strategy. Doing so enables them to reach the broadest possible audience and appeal to customers who like to receive information in particular ways. In the past decade, one of the most […]

Being an effective content writer is not just about coming up with exciting, relevant new ideas, and being able to translate those ideas, so they capture the intended audiences attention and make them act in the way you want them to act. It’s also about making sure that your existing content is working as hard […]

Redesigning your business logo can be a great way to revamp your branding, attract new customers, and give your company a new identity. However, many businesses don’t realize how impactful this small visual component can be. Your logo becomes your virtual brand ambassador; it’s what makes people instantly recognize you and can help build awareness […]

While focusing on how to drive your SEO makes serious sense for any business, it is also essential to look beyond SEO and determine other ways to drive traffic to your website. It is through a combination of smart SEO techniques as well as these that will give you optimum results and see your web […]

When it comes to creating a successful social media campaign, the better you know your audience, and the more targeted you can be, the higher the chance of that audience taking notice and responding to your marketing efforts. By trying to make a connection with your audience that is genuine, and building a long-lasting relationship […]

Having a team of people in your business who understand SEO is imperative for every company in these contemporary times. Without people working on improving your SEO, you will find it hard to compete in a very competitive marketplace. How will your customers find you? How will you market to them? So just what are […]

When it comes to reaching new customers, communicating with your target audience, and launching successful marketing campaigns, social media platforms can be the perfect base from which to do so — so having a member of your team onboard who is an expert in how to manipulate social media platforms to your advantage can work […]

If you want to run a successful business, it is vital to research what makes a good business leader. Even if you have a great idea and a fantastic team behind you, knowing what it takes to lead that team and to spearhead your business can make all the difference when it comes to growth, […]

Are you as successful as you could be when it comes to your business? While you might work hard, and feel as though you are on top of things, you may recognize some of the below habits that might be holding you back. Let’s take a look at some of them: Making promises that you […]