Every smart business knows that putting out relevant, valuable content is a great way to keep your brand at the forefront of your customer’s minds, to improve your SEO, to drive traffic to your business and boost your reputation.
So how can you write better content to ensure that it does all of the above? Here are some helpful tips.
Define your goal
Before you begin any piece of content you need to ask yourself why you are writing it. What purpose does it have? What results are you hoping to gain from putting it out? Being clear on your goal will help shape everything that comes after so it is crucial that you take time to do this first.
Decide on your tone
Your tone is well worth considering. This will help you ascertain how in-depth you need to go, how long your piece should be, and whether you are just providing quick solutions or want to get really into the nitty-gritty of a topic.
Select a topic
Selecting your topics may sound easy, but you should spend some time contemplating this. A good topic will align with your goals and will appeal to your target audience. To help you find a topic look at the kinds of questions your customers are asking, what they are searching for, and also what your competition is doing and relevant trending topics as well.
Do your research
The more thoroughly you research your topic, the better equipped you will be to address it and produce a piece of content that is unique, helpful and relevant. Ideally, you will find some hard facts and figures that help to support your argument and will impress your readers too. Your research will help you to define what your angle is and from here you can begin to outline your piece, breaking down your main points, all the while being mindful that you do have something unique and interesting to say.
Write your content
Once you have done all of the above you can write your piece – if you have followed all the previous steps this should actually be the easy part! At this point, you just want to get the piece written. Your first draft is not going to be the finished product, but there is plenty of time to edit and refine it afterward.
Edit your article
Editing is not just about making sure that your spelling and grammar are flawless. It’s also an opportunity to reshape your content, rewrite parts that don’t work, cut out anything that isn’t necessary and double check your facts. Your piece should read smoothly and begin with a powerful and enticing opening that lets the reader know what the piece will be about. You should also make sure that you finish with a strong CTA that tells your reader what you want them to do next.
Optimize your content
Lastly, to ensure that your content reaches your intended audience and works to boost your SEO, you need to make sure it is optimized. So make sure you add links, title tags, images, headings and use your target keyword as often as is naturally possible.
Using the simple steps above you can make sure you create high-quality content that works to boost your business.
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