Using inbound marketing can be a great way to increase website traffic and help to turn those browsing your website into buying customers.
Inbound marketing solutions will help make sure that your business stands out from the crowd and that your marketing campaigns reach your target audience and make them pay attention.
Inbound marketing is all about offering genuinely helpful, smart content that informs and assists your readers, entertains and inspires them and provides solutions to their problems. This is unlike outbound marketing which is more of a ‘shout into the ether’ approach, and while some outbound marketing can be effective, it is just as likely to annoy as it is to enthuse your customers.
Marketing that is helpful, and that targets customers who are much more likely to be interested, to bite, is not only going to be more successful but also ensure that you don’t waste resources on people that would never be persuaded to buy your products in the first place.
Inbound marketing can be broken down into four stages. Firstly attract the customer, then convert them, close the sale and finally delight them. Following each step and making sure that you cover them all will help to build your audience and visibility not only widening your reach but making more people aware of and eventually loyal to your brand. Doing this through the provision of useful content works so well because customers will share this information with other interested parties thus organically and naturally bringing more and more people into your sales funnel.
People buy based on their emotions, and if you can create an emotional connection with a customer, not only are they more likely to buy for you, but also remain loyal to your brand. Inbound marketing does this very effectively because at its very core is the desire to help people. By offering genuine benefit to customers, you will build their trust and gain credibility which makes more people more likely to talk about your business favorably and boost your word of mouth marketing too.
The kind of content inbound marketing provides also results in more qualified leads arriving on your website. They have already taken an interest in your content and been interested enough to then click through to your site, so they are already intrigued by what you have to offer, meaning that making that sale is going to be so much easier.
Focusing your marketing efforts on inbound marketing is also likely to save your business time and money and offer you a better ROI. Rather than flashy TV adverts or posters on giant billboards, by instead concentrating on putting out help and advice that really works you don’t need to fork out vast sums of money for your marketing campaigns – and because leads arrived to you more qualified, your sales are likely to be higher too.
Inbound solutions are becoming an increasingly popular way to market businesses, and while outbound marketing still has its place, perhaps it is time you looked at how you can attract, engage, convert and delight your customers and see what a difference it can make to your success overall.
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