Crafting a brilliant marketing email can be an effective way to reach new customers and keep loyal ones interested in your brand. However, no matter how smart your content and beautifully enticing your images, if you can’t get anyone to open your emails, all that hard work will have gone to waste.
So what can you do to ensure that when you send out a marketing email, people take notice and click on it to find out more? Here are some helpful tips:
Make sure you customize for your audience
A lack of customization can lead to your marketing email getting lost amongst a sea of others. It’s essential for your email to stand out from the crowd and if you aren’t producing customized content that is specifically curated for your target audience, then you can expect your email to be deleted without a second thought. People are inundated with junk emails that are highly irrelevant to them, so take the time to research your target market and create a customized, personalized email just for them.
Make sure you optimize for mobile
These days, people are more likely to check their email on their phone then via any other device. So you need to ensure your marketing emails are optimized for mobile or you could be missing out. If your newsletter or blog or offer doesn’t respond to this, then you might notice that your campaign doesn’t do as well as you hoped.
Make sure your audience is prepared
When people sign up to receive marketing information from you, it is vital that they know what to expect. So as soon as you get a new lead, make sure that this triggers an email to introduce your company and lets them know what will be coming their way from you. If you don’t, they could forget all about you and then simply view your email as spam when it does come through.
Make sure your subject line is effective
The subject line of your email is hugely important. You need to capture your reader’s attention, hint at what they can expect to find inside and make it enticing enough that they can’t resist finding out more. Poorly thought out subject lines are a huge reason why many people will ignore your email and toss it straight in the trash.
Make sure you provide value
Sending out a marketing email just for the sake of it isn’t going to impress your audience, nor is inundating them with slightly tweaked news or information. You need to stop being so business focused and look outwards – what could you provide that’s of great value and interest to the recipient? If you can curate content that is of value, you have a much higher chance of piquing their interest and encouraging them to find out more.
By following the tips above, you can help ensure that your marketing emails are received and read by your intended audience. So the next time you send one out make sure you pay attention and use the above as your guide to hopefully enjoy greater success.
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