Content marketing is one of the most effective ways to communicate with your customers, to broaden your reach, and to get your brand noticed. Businesses should experiment with different types of content to see which works for them, but by having a continuous flow of material and a good content marketing strategy,businesses can really make a difference to anything from website traffic and better search engine rankings to higher conversion rates and more brand awareness.
So what types of content should your business be creating? Let’s take a look
Keeping a regular blog for your business just makes good sense. Not only will doing so make your customers feel as though you are always reaching out, but will also keep your brand at the forefront of their minds while improving SEO too.
If you want to get your target audiences attention fast, a slick, on brand video can work wonders. More people are consuming video content now than ever before, and having a video on your web pages can increase the time spent on those pages by up to 15%. The more time customers spend on your site, the more likely they are to buy something from you.
Infographics deliver titbits of exciting information in a visual form and can be a great way to engage customers and help them to visualize essential data. Infographics are super shareable and use eye-catching visuals to grab your audiences attention.
People love having something for nothing, so create an excellent free downloadable resource to offer customers in exchange for their contact information. This is a fantastic way to build your customer database so you can do more targeted marketing in the future.
Case studies are handy pieces of content as they can demonstrate to your customer why they should buy your product or use your service. They tell a story and are real-life examples of why customers should choose you over your competitors, therefore increasing trust in your company and boosting brand awareness at the same time.
Questionnaires can be so helpful when it comes to finding out what your customers think of your products and services and where they see room for improvement. Your questionnaires can also be used as data to feed into other types of content such as blogs and infographics.
Social media posts
Another type of content that can make a significant impact is your social media posts. With a well thought out social media strategy, you can help to reach different audiences and connect with people who might be interested in what your business has to offer. Social media can be used to engage new customers and keep old ones loyal.
These types of content all have the power to make massive changes to your businesses success - so make sure you use them all!
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