All contemporary businesses know that social media can be harnessed as a powerful tool to boost your sales.
Social listening is part of that and businesses that want to come up with a robust digital marketing strategy should include social listening as part of their plans.
So what is social listening?
Social listening is the process of monitoring digital conversations so that you can better understand how the outside world is perceiving your brand, products, and services.
It can also be used to inspire businesses to come up with new ideas, and ways of marketing, by reaching out to new audiences and repackaging their USPs.
Social listening doesn’t just have to be about listening to what people are saying about your own brand, but what they are saying about your competitors too. If there is lots of positive discussion around something they've done then you could think about how you could incorporate that into your business plan and sales strategy to get the same kind of feedback!
Differentiating social media listening from social media monitoring is essential. They aren’t dissimilar, so it is easy to confuse the two. However to use them both effectively, they shouldn’t be interchangeable and social listening isn’t just about responding to comments or questions posed by potential customers about your business, it’s about proactively going out there and listening to relevant conversations and taking useful insights away from them that will help to make your overarching strategy more powerful.
So how do you start listening?
Naturally, you’ll want to know what people are saying about your business, and you can do this by using digital tools to track mentions of your brand or business name. However, you can also choose to follow particular keywords, topics, and phrases as well as other brands and industries to get a diverse overview of what people are talking about and interested in. This could lead to opportunities to create content for these audiences or to advertise to them directly.
So it’s all well and good monitoring these conversations, but what’s next?
The information you collect by social media listening is only useful if you analyze and reflect upon it. Once you start to look at it in this way you will be able to ascertain how well your brand is perceived, figure out what your audience wants to hear more of, work out how to make your customer experience smoother and more positive and get some great inspiration for your ad campaigns as well.
Social listening really is vital if you want to engage your customers and boost your sales. So make sure you bother to take the time to do it as listening to these key conversations can leave you so much better informed and have a massive impact on your sales strategy too.
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