For lots of businesses doing social media in-house seems to make the most sense. Often, instead of having a dedicated social media person or team, the job of keeping social media accounts up to date falls on the shoulders of someone with another job, who does it as and when they can fit it around their busy schedule.
The problem with this, of course, is that without a dedicated social media resource you simply won’t be able to utilize these platforms as effectively as possible, and your accounts could quickly become stagnant.
While using a social media management agency is costly, the ROI can be certainly worth it. Social media, done well, can help a business promote their brand, stay connected to their customers, discover what people are saying about them and act on it, and create smart, targeted campaigns that will reach the people that matter – all of which will drive traffic to the website, increase your reach and ultimately see those sales figures soar.
So how could a social media agency help you?
A good social media agency will first perform an audit to assess where you are currently at, find out the things you do, how you engage, your previous successes and failures and so on. They will then use this information to come up with a new strategy to improve your engagement on social media and help ensure that you are making the most of the platform’s features and benefits to help promote your business to your customers.
Remember, handling social media yourself isn’t ‘free.’ It costs you time and money, even if you don’t put very much effort in. A quality agency will have bucket loads of experience and knowledge of what works best in different sectors. They’ll work with you to understand your brand voice as well as truly get to the core of what your business stands for and why the products and services you offer are so brilliant. If you can, try to find one that has worked in the same or similar types of industries as your business currently operates in.
Hiring a social media agency is advantageous because they’ll devise a tailored, implementable strategy that should get results and that aligns with your business goals. They’ll be able to advise you on how to use your time and budget to most significant effect and will be able to create high-quality content that meets your target audiences needs and exceed their expectations. You’ll also be able to agree on targets and goals in terms of ROI and hold them accountable if these aren’t met.
Of course, there are advantages to keeping your social media marketing in-house, but only if you have an experienced person who has the time to really make sure that your social media accounts are working for you. If you can’t, perhaps it is time to consider hiring a social media management agency and see if they can help you stay more connected to your customers, deliver successful social media marketing campaigns and help boost your business, brand and sales figures too.
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