All businesses should use social media to increase their reach, communicate with customers and promote their brand. However, not all businesses have the time or resources to dedicate entire departments to building their social media following and learning how to use it to their advantage.
So what are some quick tips that all businesses, however big or small, can use to help inform their social media strategy? Here are some helpful tips:
If you are going to use social media as part of your business (and you should), you need to commit to doing it correctly. If you send out one irrelevant Tweet every month and like a couple of posts on Facebook, you aren’t going to get very far, and you’ll just end up wasting time with no gains to show for it. Good social media takes time and effort, so you do need to be willing to put some resource behind it to make it work.
Make it personal
Using social media is the perfect opportunity to show the human side of your business. Try to keep posts light, engaging, useful and fun. Give them some personality to help connect with customers and get them interested in what you are all about.
Listen, and start conversations
Listen to your customers and figure out what they are talking about, what they are saying about your brand, what questions they have, and what they are interested in. Businesses can learn a lot by first listening and then coming up with content that responds to what they’ve heard.
Don’t over promote
Remember social media is all about engagement and building a sense of community. If you only use it to promote your products and services people will soon get bored of you and block you from their feeds. Try to offer something of value whether it’s informative or entertaining and limit you promotional posts to only occasionally.
Find an audience
Not everyone is going to be interested in what you have to say, and that’s OK. Instead of having a scattergun approach you should focus your efforts on already established audiences. If you don’t have a lot of resources then try just using one social media channel and reposting content across the others to make your life easier. It is better to do one network well then stretch yourself too thin.
Be passionate, not perfect
People are much more forgiving of businesses who are genuine, interested, interesting and honest. If you make the odd mistake or say something silly, they won’t mind as long as you are passionate about what you do and it’s obvious you are using social media to help your customers rather than boost your sales.
Using the above tips, you can start to master social media and begin to build a loyal brand following. So if you aren’t using social media to boost your business already, now is the time to start!
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